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Podcast 22: Why your audience isn’t growing

“The content is the key, every single time.” This week on Hashtag Authentic, it’s just me! For this solo episode, I’m chatting about some of the reasons your audience has either stopped growing, or why you’ve plateaued. We are fortunate to have an online creative community that allows us instant gratification , i.e. feedback, and this sort of

Podcast 21: Staying true to your own creative voice, with Helen Stephens

“Your brain goes off in nice creative tangents when you’re not thinking too hard.” Helen’s Instagram | twitter | website | shop (coming soon!)  Shop all of Helen’s books I know I seem to say this every week, but author and illustrator Helen Stephens is truly one of my very best friends. She’s also brilliantly

Podcast 20: All Things Instagram with Humphrey & Grace

“Instagram was something I used to escape the noise of everyday life.” I first met Julia of Humphrey & Grace (nee @JuliaBesideTheSea) at a rooftop party on London hosted by Instagram. We’ve followed one another for years – four of them, to be exact – and I’ve seen her account grow from its early days

Podcast 18: from journalism to fashion blogging, with Stylonylon

  “My blog gives me a salary – this is where I make my full time income.”   Julia from Stylonylon is a journalist-turned-fashion blogger. I called her up to find out about how she sees blogging fitting into the world of journalism, and what skills she’s brought over for communicating directly with her audience. We also

Podcast 17: A social media, blogging & Instagram Q&A

This week it’s the Q&A I promised, and I’m diving into the questions you all sent my way. I cover blogging, Instagram, social media and getting everything done, plus lots of extra things in between. Sidetone – apologies for the glitches in audio quality this week. I didn’t realise my settings were off until after

Podcast 16: how to get press coverage for your online work, with Janet Murray

“People who think this isn’t important, or ‘I’m going to focus on this next year’ – you’re missing a trick.” Janet’s Facebook group | Instagram | Twitter | Website | Podcast  Janet Murray is a freelance journalist turned PR-queen. She’s passionate about PR and publicity being accessible to everyone, and shares insider knowledge of how

Podcast 15: What brands look for in influencers, with Sally Gurteen

“Followers schmollowers…” Today I am joined by Sally Gurteen, aka the Cafe Cat. Sally is a social media manager whose past clients include Caffe Nero, Selfridges, Lindt and many more, where she’s been responsible for blogger outreach, social media campaigns and sponsored content with influencers on Instagram and beyond.  I asked her to come onto