the instagram tools I recommend to all my clients

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Instagram is, at its heart, incredibly simple: take pictures that people want to see, and share them properly. That said, to run a professional, popular and engaging account, there are a few tools that I always recommend… ifttt.com. If you’re posting regularly to Instagram and not sharing to your other social media, you’re missing a trick. Sharing your popular content on twitter, Facebook and Pinterest is a super-simple way to increase engagement, tie together your different platforms…

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what I learned from #meandlukeskywalker

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What’s that? You thought I was just having a weirdly specific psychological breakdown? How rude! 😂 I’ll have you know, there’s always a method to my madness, even if I myself can’t quite see it at first. As one of my Instagram commenters put it,  ‘I thought you were insane, but now I see that you’re an actual GENIUS“. It’s a fine line, people. Oh ok then, perhaps not – but I swear this little sideline…

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Instagram tips: A beginner’s guide to VSCO

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I love VSCO, and always recommend their smartphone app to mentoring clients and Instagram friends who want to develop an atmospheric & moody style. I’ve been using it for so long that it’s easy to forget how baffling I once found it; definitely on a par with Snapchat for strange navigation and counterintuitive interfaces. Swipe into the wrong section and you can be lost for weeks; I swear I once saw the skeleton of a…

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Obsessed with Cinemagraphs

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[If images don’t load after a moment, hit refresh!]   Have you heard of cinemagraphs? I’ve gone all obsessed. I see them in every scene; pull over at the sight of a horse, yelling apologies over my shoulder as I abandon my family in the car. ‘CINEMAGRAPH ALL THE THINGS!’ A little bit extreme, I’ll grant you, but if there’s one thing I’ve learned about myself it’s that obsessions bring awesome results. I mean, Mark…

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pink

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Pink is the colour of my little girl’s happiness; Pink is the colour of her princess dress. Pink is the colour of the ’95 champagne that’s chilling in my fridge.  As a mum to a 3-year-old girl, I fight a constant, quiet battle to keep the level of pink in our lives to a sensible level. I’m not anti-pink, per se (as any friend who remembers my extensive noughties pink kitchenware collection can attest); I’m…

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Instagram tips – a guide to hashtagging

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Hashtags are not mysterious – they simply categorize posts into certain topics, and link to related content. Aside from the occasional humorous punchline or sotto voce descriptor, that’s really all they do – and yet many of us expect them to unlock unlimited Instagram growth, stardom & wealth. That’s not how the force works! That said, once you’re creating truly brilliant, beautiful, visually engaging content, skilful hashtagging can be a great promotional tool. Below are my guidelines for…

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TFI Spring

Thank f*ck it’s spring. I mean really, winter. Don’t let the door hit you, etc etc. Is it just me? I don’t even feel like this winter was especially long, but it’s slowly started gnawing at my soul. I generally quite like the colder weather; I’m a big fan of the snow & log fires & scarves & boots. I like the necessity of blankets after dark. I could easily take another few months of…

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instagram tips: notes on notifications

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You may have already read my initial response to the news of the changes to Instagram that I wrote when the news was first announced. This post is a supplement to that. Today I’m seeing about 75% of my followings post an image asking people to turn on their notification alerts for their account. Some are really quite artistic, too! It’s spreading with the speed that only panic really can; frantic insta-fans stocking up on…

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Me & Luke Skywalker

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It’s not about the fangirling. Really, it’s just a fresh combination of all the things I love. It’s a little bit of fangirling, yes – but it’s also cameras & comedy & camaraderie & creativity too! It’s the brilliant incongruence of shooting Luke-freaking-Skywalker on a stylised winter picnic; the unrelenting giggling as we try to prop him up in sun-dappled bluebells or save him from the tide on a cold Berwick beach.  It’s the way that the…

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Instagram tips: why I love shooting iPhone

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My love affair with the iPhone was born out of convenience. Heavily pregnant and desperately nesting, I had no time or energy to pull out my DSLR & go through the rigmorall of hooking it up to the churning harddrive of my aging computer. At the same time, I kept seeing tutorials on Pinterest for taking better iPhone shots. This immediately appealed; I knew that amazing iPhone photos existed, and the convenience and in-built excuse to never put my phone down…

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