One of the things I hear most often from people stepping into the world of sponsored content is that they find it awkward. We worry our readers resent it, that it sounds false and salesy, that nobody will stop to read what we have to say. And honestly? A lot of the time that’s true.
There’s an annoying thing you might notice, if you ever watch Mark Hamill being interviewed. (What do you mean you’re unlikely to ever watch Mark Hamill being interviewed?! You should do it for me, ok? ?) I’d say it happens about 50% of the time. The interviewer, or perhaps an audience member, will ask a
Since sharing my successes of 2016 I’ve heard from loads of you with really specific & interesting questions. It seems like a lot of us are either running a creative business online, or would quite like to be, so I thought it’d make sense for me to start sharing a bit more about that side