“If Instagram didn’t exist, I wouldn’t be able to be a potter.”
With over 66k followers on instagram, Jono Smart says about 90% of his business comes via the platform in one form or another. His signature minimalist designs can sell out in a matter of hours, and he’s now in demand across the world as a contemporary potter. I called him up for a chat about sales, keeping a healthy Instagram mindset, future-proofing his business, instagram as a creative ‘gateway drug’, & his frank online sharing of living with Bipolar disorder.
Things we mention in this episode:
- Luciano Giubbilei
- Turning Earth open-access pottery studios, London
- Humphrey and Grace’s Instagram
- My VSCO editing tutorial
- Our twitter best friend Jon Ronson (🙊)