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  • Podcast

    Hashtag Authentic Episode 96: Tiktok, Reels and 4 million views in a year With Ida @toeverymom

    January 28, 2021January 28, 2021

    Today I talk to Ida, better known as @toeverymom or Mama Aji on Tiktok and beyond. In just an hour a day, Ida has created a brand and back catalogue of content that has not only changed her life, allowing her to leave her 9-5 to pursue exciting new opportunities, but that has the power

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  • Podcast

    Hashtag Authentic Episode 89: Anti-Racism Work for well-meaning Liberals, with Nova Reid

    June 5, 2020June 6, 2020

    “I would much rather you did something and screwed up than did nothing at all.” Nova Reid is an anti-racism activist and educator who specialises in working with liberal white women. We recorded this episode together before lockdown and the killing of George Floyd, but her message and all that she shares is, if anything,

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  • Podcast

    Hashtag Authentic Episode 87: An Indistractable Q&A, with Nir Eyal

    March 25, 2020March 26, 2020

    This episode was recorded a couple of weeks ago now – which feels like a lifetime ago in the post COVID19 world. I considered delaying the episode but in the end I decided that the topics we cover – distraction, getting stuff done, being a present & engaged parent and dealing with our own negative

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  • Podcast

    Hashtag Authentic Episode 86: Redefining ‘entrepreneur’, with Angelica Malin

    March 9, 2020

      Listen now Things we talk about in this episode: Women for Women’s #MessageForMySister campaign How Angelica started About Time Magazine and built her readership How the title survives online when so many others have folded Finding mentors, and how sometimes the best mentors can be people you’ve never met The value of meeting fellow

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  • Podcast

    Hashtag Authentic Episode 85: Creating with Courage, with Rachael Lucas

    January 26, 2020

    Two wonderful women this week! Author Rachael Lucas joins me for a cuppa at my kitchen table to talk about writing books, living with acronyms (ASD, AHDH, POTS…) and courageously crafting success in a messy world. I also talk to Kelsey Mech, Insta Retreat alumni and trauma therapist, who’s using her social media to help

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  • Podcast

    Hashtag Authentic Episode 84: Frequently Asked Instagram Questions

    January 21, 2020

    This week I talk to Maria Wigge, an artist I met through my Insta Retreat class, who started sharing her work on Instagram and found it changed her life! I also dig into some of the most commonly asked instagram questions and dilemmas, including the latest on hashtags and algorithms, ways to create real and

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  • Podcast

    Hashtag Authentic Episode 83: Life Lessons for Freelancers, with Anna Codrea-Rado

    January 13, 2020January 14, 2020

    Anna Codrea-Rado is a journalist and podcaster who is, in my humble opinion, doing some of the most important work in the UK freelance community right now. Her work campaigning for fairer payment terms, helping journalists establish their own platforms and bridging the world of journalism with the skills and knowledge of the content creator

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  • Podcast

    Hashtag Authentic Episode 81: Building Community, Online and Beyond, with Sophie Hansen

    December 2, 2019

    Sophie Hansen is a writer and photographer living in rural, remote Australia. And yet, she has built a thriving, profitable and strong community around her, thanks to her blog, her use of social media and her talent for bringing people together. In this week’s episode, she talks about why social media is so essential for

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  • Podcast

    Hashtag Authentic Episode 79: Making your own rules on Instagram, with EJ Osborne

    November 18, 2019

    EJ Osborne describes himself as a BBC presenter and maker of things who’s big on smiling. He uses Instagram to document his work and life – from spoon carving and woodland adventures to his trans journey and recent cancer diagnosis. In this week’s episode he tells us about how he maintains a healthy relationship with Instagram,

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    ❄️ Would you follow yourself on Instagram? ❄ ❄️ Would you follow yourself on Instagram? ❄️
I always love to kick off my Insta Retreat classes with this question because it really helps us shift to that outside lens.
NOT because we want to be people-pleasing or obsessing over what others think - we’re wondering about what *we* would follow, here. We’re thinking about what’s valuable to us.
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In fact, when our answer is (quietly, sheepishly) “no” to this question, it’s usually a sign that we’ve been indulging in too much of the above. Filtering ourselves to try and be what we think everyone else wants or expects us to be. Creating an account that is entirely product-focused (I have to be professional!) or super mild and bland (“nice walk today”). And I get it - it can feel a lot safer that way. Don’t be too human, don’t go off topic, don’t risk new things, don’t let it get messy. 
.
I’m here to tell you can throw that whole self-written rule book away. 📖💨 
.
People buy from *people*. We connect with those who are human and multi-facteted and dare I say it - even sometimes flawed. 
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Creating an account that YOU would love to follow shifts your focus back to all the unique ways you can offer value to the world.
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And if it feels overwhelming, or if you’re not sure where to start - I’ve got you! My 6 week class, The Insta Retreat is enrolling now and we begin on Monday. Join me for live coaching, a proven step-by-step process and to have all your questions heard, held and answered. Link’s in my bio, my loves xx
    I never normally do this, but I’m feeling pretty I never normally do this, but I’m feeling pretty overwhelmed by hopelessness today. So I wondered - if my work (podcast, book, random IG posts, classes or just anecdotes) has ever touched your life in some small way, or helped you, could you tell me about it please? Tell me why it counts? 

Just trying to reconnect with the why of it all, I suppose.

And if I haven’t yet, here’s to hoping I can some day in the future. Lots of love ❤️

Photo by @themelias.co, of course.

Edited to add: I can’t even express how grateful I am for all these beautiful words and sentiments below. I tried going through and thanking everyone individually but became a bit emotional and overwhelmed. Please know I’ve read and treasured every one - and they’ve helped more than you could know xxx
    It wouldn’t be Christmas if I didn’t post this It wouldn’t be Christmas if I didn’t post this picture - as featured in Vogue, as of this December! 💁🏻‍♀️ Head to my Stories if you’d like to grab it as a wallpaper for your phone 💫, and swipe to see the iPhone version! 
—-
This year I’ve been noticing a common theme in conversations with my coaching clients and friends: long long lists of festive “shoulds”.

‘I should send all the Christmas cards. I should be doing more with the kids. I should see the family, should bake everything from scratch, should buy a gift for all my neighbours, should buy a new sparkly dress...’

I always see ‘should’ as a red flag that we’re not acting from our own values and wishes. We do it for lots of reasons, but most of our Christmas “shoulds” are really about trying to control what other people are thinking and feeling - “if I don’t do XYZ then they’ll be offended/will think I’m a bad person/won’t like me any more”.

So here’s a reminder - consider it an early Christmas gift, if you like: 
***You are not responsible for what other people think and feel.*** It’s beyond your control, and doing things you don’t really want to do just to try and influence their opinion of you isn’t loving, isn’t being a good friend or family member. It’s just manipulation. 
Let the people be people, and show up as you really are. Here’s to stopping shoulding all over ourselves and having a happy, fun-filled December ❤️🎄
    Reach for the stars 💫 Or if you're anything lik Reach for the stars 💫
Or if you're anything like me right now, maybe just reach for the wine, and the hugest bucket of popcorn that internet shopping can provide... amirite? 🙈

The toss-up between fulfilling our dreams & obligations vs hiding inside our turtle-shell until it goes quiet outside still feels like a daily battle, and I'm not sure I'd have seen daylight at all this summer were it not for the supportive, encouraging and commiserating community of small business owners and creatives I get to talk to online. And that includes you, my lovely friends ❤️

If you're struggling to stay connected to your personal or business goals right now, you're definitely not alone. As an ambassador for @vodafonebusinessUK we're working together to offer regular, free support to the small business community to help get us all to the other side together.

As part of this, tomorrow I'll be joining @e_nation for a live Q&A session all about Instagram growth for small businesses, as part of their series of support webinars for small business. The session is completely free, and if you can't make it live there'll be a replay shared afterwards. Head to the link in my bio, or enterprisenation.com/events to grab your spot now
    It’s been a tough year and we’ve all had to se It’s been a tough year and we’ve all had to see a lot of hard things, so here are some pictures of my rescue kitten Nettle for you to rest your eyes on 🐱

We found her in a tractor tyre, half dead, and now look at her pampered little life! She’s my daily reminder that we create love and joy in the world whenever we choose to try and help ❤️
    Pretty excited to see that #napdresses and #cottag Pretty excited to see that #napdresses and #cottagecore mean I’m basically on-trend for the first time this century. Possibly since around the 1800s, tbh, but I always knew my day would come!

Based on my newfound status as a Sartorial Trendsetter I feel pretty confident in stating the following Winter trend predictions: All Jersey Everything, and an end to brushing your hair at the back. (Nobody can see it on Zoom anyway.)

Feel free to ask me any of your Fashion Related Questions, such as, “What shoes should I wear for a country hike?” (cheap ballet shoes, every time), and “When is it appropriate to wear a nightie as a dress?” (always.) Yours very fashionably,
Sara xx

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