Today I talk to Ida, better known as @toeverymom or Mama Aji on Tiktok and beyond. In just an hour a day, Ida has created a brand and back catalogue of content that has not only changed her life, allowing her to leave her 9-5 to pursue exciting new opportunities, but that has the power
Podcast
Hashtag Authentic Episode 89: Anti-Racism Work for well-meaning Liberals, with Nova Reid
“I would much rather you did something and screwed up than did nothing at all.” Nova Reid is an anti-racism activist and educator who specialises in working with liberal white women. We recorded this episode together before lockdown and the killing of George Floyd, but her message and all that she shares is, if anything,
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Hashtag Authentic Episode 87: An Indistractable Q&A, with Nir Eyal
This episode was recorded a couple of weeks ago now – which feels like a lifetime ago in the post COVID19 world. I considered delaying the episode but in the end I decided that the topics we cover – distraction, getting stuff done, being a present & engaged parent and dealing with our own negative
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Hashtag Authentic Episode 86: Redefining ‘entrepreneur’, with Angelica Malin
Listen now Things we talk about in this episode: Women for Women’s #MessageForMySister campaign How Angelica started About Time Magazine and built her readership How the title survives online when so many others have folded Finding mentors, and how sometimes the best mentors can be people you’ve never met The value of meeting fellow
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Hashtag Authentic Episode 85: Creating with Courage, with Rachael Lucas
Two wonderful women this week! Author Rachael Lucas joins me for a cuppa at my kitchen table to talk about writing books, living with acronyms (ASD, AHDH, POTS…) and courageously crafting success in a messy world. I also talk to Kelsey Mech, Insta Retreat alumni and trauma therapist, who’s using her social media to help
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Hashtag Authentic Episode 84: Frequently Asked Instagram Questions
This week I talk to Maria Wigge, an artist I met through my Insta Retreat class, who started sharing her work on Instagram and found it changed her life! I also dig into some of the most commonly asked instagram questions and dilemmas, including the latest on hashtags and algorithms, ways to create real and
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Hashtag Authentic Episode 83: Life Lessons for Freelancers, with Anna Codrea-Rado
Anna Codrea-Rado is a journalist and podcaster who is, in my humble opinion, doing some of the most important work in the UK freelance community right now. Her work campaigning for fairer payment terms, helping journalists establish their own platforms and bridging the world of journalism with the skills and knowledge of the content creator
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Hashtag Authentic Episode 81: Building Community, Online and Beyond, with Sophie Hansen
Sophie Hansen is a writer and photographer living in rural, remote Australia. And yet, she has built a thriving, profitable and strong community around her, thanks to her blog, her use of social media and her talent for bringing people together. In this week’s episode, she talks about why social media is so essential for
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Hashtag Authentic Episode 79: Making your own rules on Instagram, with EJ Osborne
EJ Osborne describes himself as a BBC presenter and maker of things who’s big on smiling. He uses Instagram to document his work and life – from spoon carving and woodland adventures to his trans journey and recent cancer diagnosis. In this week’s episode he tells us about how he maintains a healthy relationship with Instagram,