If you’ve been subscribed to my newsletters for a while, you’ll know this isn’t the first time I’ve talked about the ongoing evolution of hashtags, and their usefulness, on Instagram. Not so long ago they were a primary driver of growth and discovery for most creators in the app. Now, most users report at best,
This post is adapted from a lesson in my Instagram class, The Insta Retreat, where I teach strategies to grow your account and your audience, while remaining authentic to yourself. Click here to read more. Think Like An Editor Running a successful Instagram account is sort of like being the editor of your own mini
Our little challenge made the news this week! UK news site The Metro and Dutch newspaper Het Laatste Nieuws both shared details of what we’ve been doing alongside some of the creations from the community. Big congratulations to those whose photos were featured. The creativity in all the responses continued to completely blow me away!
How will you remember this time? I’ve been cataloguing my life in photos since before Orla was born and somehow, they seem to hold memories better than words. Each scroll of my camera roll is like uncorking bottles from the past: the strong black tea I drank with a tiny baby Orla asleep on
What an amazing and heartwarming response to last week’s prompt! Within minutes of the email landing I was being tagged in creations on Instagram. No two are the same, all crammed full of narrative and real life and our beautiful humanness. As Lindsay said in her comment on the last challenge, “so many are looking
In stressful times I have a few default coping mechanisms: shopping, creativity and community. Given the first one is not especially available in the current climate, I wanted to offer us all a small way to create and connect in the coming weeks of social isolation, and document our days from a shared perspective. This
“The best camera is always the one that’s with you.” An adage for an Instagram generation, where we photograph everything and anything and make our daily lives the subject in our work. It’s a style that was born directly out of smartphone photography – the shots people took when they left the heavy weight of
Ok, let’s be clear – obviously there are way more than 10 things that are more important than a follower count. Things like being a good human, cutting down on single-use plastics and naps being amongst the most significant IMO – but still, to many of us, our follower counts can feel like a Really
It feels brilliantly surreal, but today is the day that my book, Hashtag Authentic, wings its way out into the world! If you haven’t got your copy yet, here’s a little taster of what you can expect… (Huge thank you to my friends at MeliaMelia who helped me make this little video!) If