Looking for help with your Instagram?

You’ve come to the right place!

If you’re looking to grow your Instagram, create the best images you can to find & engage with your true audience, you’re in the right place.

I’m not one of those corporate ‘social media experts’. 

I’m a photographer and a creative with an analytical mind and a tendency towards obsessive interests. That’s how I grew my Instagram account to over 200k followers and counting. That’s how I’ve helped my clients make it happen too.

I want to share with you not only the how, but the why. We’ll focus as much on the creative process and producing beautiful, emotive, expressive content as any tips, strategies and tricks. Because it takes both of these to really stand out and make it big. It takes your heart and your mind – and I promise you, it’s worth the effort.


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Instagram Advice

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Pre-Order my book

available February 2019


Instagram is the fastest growing of all social media platforms, with 400 million monthly active users worldwide – half of whom are under the age of twenty-five. While some use the app as a personal networking tool, many also use it to build their creative business endeavours; whether in food and drink or fashion and lifestyle.

Hashtag Authentic draws on the lessons I’ve learned over the past five years to provide you with tips, advice and guidance on how to turn their personal Instagram account into a profitable creative outlet. From visual storytelling and improving photography skills to archiving day-to-day life and changing the work/life balance, this book is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe and becoming an influencer.

Subscribe to my newsletter to get info on signings, workshops and more.

Pre-order on Amazon UK here
Pre-order on Amazon US here

Hashtags for Instagram

Monthly Newsletter


It’s tough keeping up with hashtags for Instagram, right?
We know they’re great for exposure but they move so fast, and what’s brilliant right now can be oversaturated, spammy and passé by next month.  

Which is exactly why I created my hashtag newsletter. Every month, I gather up around 15 of  the newest, funnest or most beautiful hashtags being used in the community, and send them straight to your inbox. I work to track down the original source, and let you know how to use them properly, and what sort of photos to apply them to. ‘Cause I’m nice! Or obsessive. You decide…

Sign up to receive my free hashtag newsletter in your inbox each month.
You’ll also get my hashtag newsletter, free resources & details of classes & products.


Hashtag Authentic

A Podcast for Creatives Online


Each week we dig into the different aspects of sharing creative work online, and talk to the people who are making it work for themselves and their businesses. From the practical to the philopshopical, Hashtag Authentic covers all areas of online creative life to dose you up on inspiration & information, and help you feel a lot less alone.

7 Days to a better Instagram

a free ebook


Ever felt like your Instagram potential is going untapped? Maybe you look at others and wonder why their accounts are so much more popular?

Whenever I talk to creatives and small business owners, they ask ‘can you give me any tips?’ And my answer is always, YES, but we’d need a whole week just to cover the basics! So, here is that week.

In 7 days and 7 challenges, you will refine, revamp and reinvigorate your account to create a true reflection of yourself and your online direction.

Whether you’re a creative, a company, a blogger or a professional, instagram clout goes a long way to creating buzz, traffic and even revenue when you get the magic formula just right.

Just sign up to my emails to get my ‘7 day virtual retreat’ delivered straight to your inbox.

You’ll also get monthly hashtag newsletters, future freebies and details of classes & products.

“Full of little gems of information that seem so obvious, but I would never have thought of. My following has gone from about 30 to over 6.5k”– Helen.

“Working with Sara was such a relief after putting so much effort into my Instagram feed for so long, and never understanding why I wasn’t getting anywhere.” – Freya

“My average like per post has doubled, I am achieving the followers goal that I set myself for each week and I am getting messages from people with accounts of 30k+ followers enquiring about my products and collaborations. But most importantly I’ve “meet” a lot of lovely people who have helped me along the way and given me more confidence as a maker/designer/instagrammer.” – Alicia

Video Tutorials

& some dreamy little vlogs


Some things are just best shown in motion – so despite my terror of talking to a camera, I’ve begun to share some videos over on my YouTube channel…


Monthly twitter chat


The Instachat is a monthly twitter chat to share problems, ideas & inspiration with the wider community.

It takes place on the last Tuesday of every month at 8pm GMT over on Twitter. It’s a chance to share tips, complaints, problems and to socialise in a different way – if you’ve ever struggled to make real connections through Instagram, then The Insta Chat might be the solution you’ve been looking for!

Just follow me and/or the Instachat account to get updates, see the questions and join in the fun!