Next enrols in March 2020


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Sign up to get invited

Change your mindset and your business in just 15 minutes a day

We live in an age of information.
Books, podcasts, e-courses, webinars… if there’s something you need to know to run your creative business, the chances are you’ve probably already looked into it, in depth. We know what we need to be doing.

Where we fall down is the action. We’re busy, and we’re tired. Pinterest, Instagram, Mailing Lists, Blogging, PR… there are just too many plates to keep spinning, and too many good reasons to procrastinate, get distracted, or just plain old give up.

Despite how it might feel sometimes, you’re not the problem here. And you’re definitely not alone.
In fact, I think ‘to do’ list overwhelm is the most common problem I see amongst clients, students and business friends.

15 Minute Magic is different.

This program is designed with action in mind. No long videos or reading assignments you need to fit in – just 15 minutes, wherever you can squeeze it into your day, and you’re done. I’m bringing the key elements that neuroscience shows us are essential to focus – novelty, challenge, passion, a deadline with a literal ticking clock – to push you past resistance, and straight into taking leaps of action, on the daily. Get in, do your task, and then get out – no scrolling, no distractions, no lost time.

You started your business to do your work – not to become a full time email answerer and social media manager. Sure, we all know we need a Pinterest strategy, need to be building consistency, could be making more sales via Reddit and Facebook and reaching out to PRs. But who has the time? And honestly, who even knows where to start?

I’ve got you ❤️

Over the next three months in 15 Minute Magic we’ll be covering everything you need – Instagram, Twitter, Facebook, Reddit, email marketing, press coverage, blogging and more – plus the essential work of goal setting, planning, and tackling the roadblocks of resistance, procrastination and self doubt along the way.

15 Minute Magic is based on how I really work, and how I’ve built my multi-six figure business alongside juggling a small child, a chronic health condition, and an NHS job for the first couple of years. When your time is scarce it’s essential that you invest it wisely. Every 15 Minute Magic activity is based on real world experience in mine and my clients business, of small steps that reap big rewards.

What you get:

The prompts
Each weekday, you’ll get a 15 minute activity prompt from me setting out some intentional action to take for your business. It might be a task, a worksheet, an audio download, a video message. Some will repeat on a regular basis, some will be one time only activities. All of them push you forwards with regular, intentional steps so that you’re growing your business and your mindset with every single day.

The postcards
A beautiful, hand drawn postcard through your letterbox once a month to remind you of your goals and check in with your mindset. Stick it on your wall or in the front of your planner to help yourself stay on track.

The community
A thriving, non-Facebook community where you can connect with likeminded creatives, chat, share dilemmas and work together. Join in for discussions, live co-working sessions in the private chatroom and to celebrate your weekly wins.

& the rest
Workbooks, printables, Q&As, planner reviews – I’ve got a ton of ways I’m bringing extra value and surprises to make the whole 15 Minute programme as magical as possible!

The next 15 Minute Magic program will enrol in March, to start on 1st April 2020

motionmailapp.comclick here to add the date to your calendar

Sign up here to be invited

What the members say:


“The daily prompts have acted as springboards for me to tackle other and related things that I’ve put off for months (sometimes years!). It feels like such a relief to have this daily guiding hand as I get things going. What a truly magical thing! I already really trusted you Sara from being on the Insta Retreat and the podcast and all, but this has been the best investment of my life <3 ”
– Molly, Photographer


“This genuinely is magic. Not only have I done the daily tasks, but I’ve gone on the last two days to do lots things I’d normally put off – not thinking “oh I’d better just do these – SIGH” but actually doing them almost without thinking. Parcels have been posted, emails replied to… this is wonderful but I have no idea what’s going on with my brain! Thank you Sara ❤️”
– Rachael, Author


“I’m finding that working on these specific small tasks sets off such a positive chain reaction in me. After working on the 15 minute magic task, I then feel so much more motivated to dive into other aspects as well. In these past few days alone I’ve written a chapter of a story and a newsletter, as well as come up with ideas for other things. Magic indeed!”
Giulia, Writer


“I am so darn happy I signed up for this course! Today’s prompt has literally been on my to-do list for MONTHS and now it doesn’t seem as scary and insurmountable somehow. So I’m just going to do it. That is magic! ✨”
– Lindsay, Podcaster


“I come home pretty exhausted after day job, but after those 15 minutes of magic I feel refreshed and full of energy and fully motivated to get on with the tedious and demanding task of gathering information for writing a business plan. Magic indeed!”
– Marjan, Small Business Owner


“I have gotten so many things done that I would never have attempted because I thought they would take ‘so much time’ but they haven’t and they are taking my business to the next level. This course truly is magic!”
– Lauren, Content Creator


“Just a quick shout about how bloody amazing this 15 minute magic has been for my brain and productivity- prior to this I would procrastinate or let an idea flit by me because the thought of doing it was too much, or there were a hundred reasons not to do it, I’d push it off for future or someone else to tackle. Since starting 15MM my approach has shifted and in the spirit of giving space to try, to biting off small chunks, I only went and pulled together an ‘Aussies in Vienna’ community fundraiser for bushfire relief in 10 days!!! I NEVER would have thought I could stay on task and tackle something that mega in compressed time around blogging but we ended up getting a bunch of big name sponsors, hundreds of attendees annnnd most importantly raised €3,800 for Red Cross and Wires. WHAT IS THIS WIZARDRY SARA??!! Thank you for the magic!”
– Carly, Blogger


“Doing 15 MM has really upped my taking a risk on things and acting when an idea comes into my head”
– Leanne, Coach

About Me

Hi I’m Sara, and I’m a bestselling author, iTunes #1 business podcast host, the UK’s leading Instagram expert and a total internet nerd. I’ve been coaching creative people just like you in making magic happen online for over five years. I’ve helped hundreds of clients grow followings in the thousands, launch successful online businesses and make their creative dreams come true, building my own multi-six figure business along the way.

I’m passionate about the internet as a gateway to human connection: that’s how I grew my Instagram following past 200k, built a blog readership of over 45k a month and was able to quit my NHS day job to follow my dreams full time. You’ll find me regularly featured in places like The Guardian, The Independent, Stylist Magazine, BBC and more, as well as talking about Instagram and social media for creatives at events and conferences around the world. My podcast, Hashtag Authentic, has had over 2 million downloads to date.

Whenever you work with me you will learn not only the how but also the why.  Because I believe it takes both of these things – it takes your heart and your mind. That’s when the magic really starts to unfold, and dreams can start to come true for you.


Click to read FAQ

When does the program start and finish?
This first group will begin receiving prompts on Monday January 6th, 2020, and will run until 1st April 2020. Enrolment begins in November, because I know December can be an especially tricky month in terms of finance and spare time for many of us – and I want us to be ready to start in the New Year.

What if I fall behind?
Let’s assume you probably will! Building consistency isn’t about being perfect – it’s about falling off the horse, and then climbing right back on again. The program is built with this in mind. We make plans to re-engage in advance of slipping up. We look at the reasons we quit, or don’t get back on the wagon sometimes. And most importantly, the prompts are planned so you can always jump back in wherever we’re up to – no need to catch up, you’re not behind.

Are payment plans available?
Yes! Follow the purchase link to view the two and three month payment plan options. Please note this is not a monthly subscription service. By purchasing, you are committing to the whole three months, and the instalments are simply to help spread the cost.

What if I don’t work every day?
If you only want to follow the prompts on certain days of the week, that’s perfectly fine.You won’t fall behind – prompts are scheduled so that everyone can access them regardless of how many days they are joining in. There are no prompts or tasks to conduct at weekends, because weekends are an important time for rest.

Is this suitable for bloggers and influencers?
If your blog is your business (or you’d like it to be), then yes! Although I didn’t write this program initially with bloggers in mind, all of the prompts are equally applicable to people creating content professionally, like any other service based business. My business started out in influencer work, and I still accept occasional commissions, so all of the activities and tasks are things I know first hand are useful and beneficial to your work.

Is this suitable for new businesses?
Yes! You’ll need to know what your business is about, and have accounts on a range of social media platforms, as well as a website and mailing list provider. You’ll be sent a workbook prior to the prompts beginning that will guide you through this if any of these steps are new to you.

I don’t want to use Facebook/Instagram/Twitter. Can I still take part?
I understand some people have personal reasons for preferring to avoid certain platforms. When prompts are platform specific, you may need to substitute your preferred network in place of the one suggested. There’s also a list of back up prompts, which you can access at any time if a day’s activity just doesn’t work for your business or style.

How does this compare with The Insta Retreat, in terms of Instagram knowledge?
It’s very different. This is not a conventional course, where I’m teaching my knowledge, and you’re expected to learn. Instead, it’s an experiential business mentoring program: the learning is in the doing. Many prompts will be for tasks that you could easily have thought up for yourself! The difference is that you don’t have to. They’re regularly scheduled at appropriate times, sent directly to you and you’re then held accountable to complete them and reflect on the results.

That said, there absolutely are Instagram prompts included that draw on my extensive knowledge and experience helping people develop on the platform. Instead of teaching you about the how and why, we’re just getting right down to the implementation, and learning the rest as we go along.

What is your refund policy?
Because we’re only selling a limited number of places, once you purchase your membership we’re unable to resell it or offer returns. You may be able to defer your enrolment to a future program, or transfer it to another individual, so please get in touch. Your statutory rights are not affected.

Why do I have to pay VAT on top of the price?
This is dependent on where you’re located – if you live in the UK or EU, VAT will automatically be added to your total when you check out via Teachable. This is due to EU rules about digital products – please see here for more information. It sucks, I know!

Do you offer free places or scholarships?
Yes! Scholarship places will be available from the second intake, in or around April 2020. If you would like to join the waitlist, just drop us an email!

I have accessibility requirements. Is this program suitable?
This class requires reading of on-screen text and instructions, plus use of a range of smartphone apps. Some prompts may be in video or audio format. If you’d like to discuss your accessibility requirements, I’m always happy to talk confidentially in whatever form is best for you.

When will you next be running this program?
I hope to offer it quarterly, once per season, and subscribers to my mailing list will be the first to hear about upcoming dates.

What apps and equipment do I need?
You’ll need a smartphone or tablet running on iOS or Android, and social media apps including (but not limited to) Instagram, Twitter, Pinterest, Facebook, Mailchimp, Reddit and Mighty Networks. Some printables are included in the course: you can choose to print these at home, via an online printing service or use an app to simply complete them online. Some prompts may take the form of audio of video messages. Please let me know in advance if you require additional support with these formats.

How long do I have to work through the program?
Your access to the community will finish on or shortly after April 1st 2020, when the programme concludes. The prompts you have received previously should stay accessible in your messaging folder, providing you’ve not deleted them yourself.

I’m a competitor. May I sign up to this program as research?
No. This course is designed for your personal use only, and information and content contained cannot be shared outside of the course, or used for commercial or business use. You agree to the full t&cs of the course by enrolling, and any violation of these is treated accordingly. Also – sidetone: I don’t think this is how brilliant things are made! Better to concentrate on your own thing, and tune out what everyone else is doing.

I have a question that’s not covered here.
No problem! Drop me an email, tweet or message via Instagram, and I’ll do my best to get back to you right away!