Podcast 6: Using instagram to launch your creative business, with Jono Smart


“If Instagram didn’t exist, I wouldn’t be able to be a potter.” 

With over 66k followers on instagram, Jono Smart says about 90% of his business comes via the platform in one form or another. His signature minimalist designs can sell out in a matter of hours, and he’s now in demand across the world as a contemporary potter. I called him up for a chat about sales, keeping a healthy Instagram mindset, future-proofing his business, instagram as a creative ‘gateway drug’, & his frank online sharing of living with Bipolar disorder.

Jono’s website & shop | twitter | Instagram | Pinterest (he has a board dedicated to beards! ?)

Listen in iTunes | Listen in Soundcloud 

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Things we mention in this episode:


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