Hashtag Authentic Episode 80: Why you need more than Instagram

You know how much I love Instagram – it’s the perfect playground for creatives online. Many of us see it as the ‘make or break’ platform for creatives and business owners – but is Instagram alone enough to make your business thrive? In this week’s episode, I talk about why it’s essential to be showing up on more than just one platform, and share my tips and strategies for doing so without spreading yourself too thin.

Listen now

Things I talk about in this episode:

  • Episode sponsor, Olympus and the new PEN E-PL10 camera
  • Get 20% off in the Olympus webshop with code SARA20
  • Your customer pathway, and where Instagram sits on it
  • The ‘7 touchpoint’ customer rule
  • Not putting all our eggs in one social media basket]
  • Why relying on only one platform makes sales harder
  • Why images are still (and will always be) key
  • The power of Visual Identity
  • Pictures and symbols for communication
  • Repurposing content
  • Why we all stopped using other platforms – and need to start again
  • How to show up where your customers are
  • How to create a cohesive strategy across all your social platforms

Links mentioned in this episode:


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