One summer I grew sweet peas from seed. They shot out from the earth like fairytale beanstalks. Two foot, three – outgrowing their netting until they flopped over the fence into next door’s garden. Turns out you have to pinch out the ‘growing tip’; if you don’t reign them in, they keep on spiralling up and don’t get around to making flowers.

It’s a pretty good analogy for Instagram, I think, especially when we get our focus wrong. Sometimes we put so much energy into growth that we forget to let ourselves bloom.

This course is an antidote to that.

‘Your most engaging photo ever’

That’s your challenge during this course – to get the most likes, comments and views you’ve ever had on a post. Simply because your content deserves it – because your photos are wonderful, unique and inspiring. Because you’re in bloom, and the community is drawn to you like bees in the sun.

Oh, & nature.

Ever noticed the magic appeal of flowers on Instagram? Whether in flat-lays or as just as a small part of a wider scene, floral photography brings in clicks, comments, likes and followers.

Bloom & Growteaches you how to harness that power, and make it your own. You don’t need to be a flatlay photographer with a flowery feed; whether you’re all-white and minimal, moody and journalistic, entirely travel-based or anything else, we’ll look at ways to weave a little floral magic into your photographs.

Not that ‘flowery’ a person? No, me either, to be honest, but they’re really just a hook to get things started. The lessons I’ll be sharing extend way beyond the floral, into all areas of your Instagram photography.