Hashtags are not mysterious – they simply categorize posts into certain topics, and link to related content. Aside from the occasional humorous punchline or sotto voce descriptor, that’s really all they do – and yet many of us expect them to unlock unlimited Instagram growth, stardom & wealth. That’s not how the force works! That said,
Thank f*ck it’s spring. I mean really, winter. Don’t let the door hit you, etc etc. Is it just me? I don’t even feel like this winter was especially long, but it’s slowly started gnawing at my soul. I generally quite like the colder weather; I’m a big fan of the snow & log fires
Last week my friend Emma messaged me in happy confusion. She’d gained over 150 new followers in a day, and the likes on her latest (& beautiful!) picture were still leaping up at an unusual rate. Where was it all coming from? Emma uses hashtags brilliantly, so I suggested she checked the pages for any of the ones