This round is now closed Sign up to be notified about future clases.

“I've grown my following from about 600 to over 10k”


Ever look at popular Instagram accounts and trending content and wonder...

How are they doing it?
how are they making this work?

Is it even possible to make Instagram work for you now, in 2023?

The truth is that there isn’t just one magic trick – which is why I’ve put together a whole brilliant box of them. Advice and ideas you won’t find anywhere else because they are my own, tried-and-tested, hard-earned techniques gleaned from practice, analysis, thousands of students and clients and a lot of experience.

A class that is all of my Instagram & social media knowledge distilled, with all of the noise filtered out.

If you’re an artist, a blogger, a creative or a business owner, then I’m here to help you craft an engaging, popular and profitable account that represents all that you have to offer.

No one-size-fits-all or cheap strategies here: we’re using your voice and your style to find the people who care about what you say and do. 

That’s what makes you future proof. 
That’s the whole key to being successful and happy online.


it really doesn't have to be this way

Instagram can be fun and simple and rewarding. Honestly!


Know exactly what to post to captivate your audience and tell your story


Grow your audience, gain new opportunities and connect with likeminded souls


Make instagram a small task on your to-do list, so you can do more of the work you really love



I made a class so I can show you how - in real time, week by week, amongst a group of other people who get it.

The Insta Retreat

a group programme for creatives, business owners, artists and dreamers

HI, I'M SARA AND I'M obsessed with the internet

Did you know you can talk to anyone? Anywhere? Literally right now, without even brushing your hair?!

I learned this information sometime in the early 2000’s and I have not stopped delighting in it since.

Instagram gave me permission to believe in myself – as a photographer, as a writer and business owner and educator – but mostly just as an acceptable human being. 
Truly – that was brand new information to me back then. A decade working in Speech Therapy didn’t help me; years of CBT and psychotherapy couldn’t show me the way. But being seen and heard and accepted by my peers for the messy, flawed and ridiculous human I am? Magic, my friends.

Instagram well and truly changed my life. I know why it can feel so hard to show up and do this. I understand what it feels like is at stake.

I’ve been teaching Instagram for nearly 8 years now and I’ve come to know who will be reading this page pretty well.

You think I can’t possibly mean you, but I do.

You think nobody wants to hear from you, but they do.

You think you can’t possibly have what it takes – but my wonderful friend. You do. 🖤

The results speak for themselves...

“I took the InstaRetreat several months ago and since then have grown my following from about 600 to over 10K. Applying what I learnt from Sara’s guidance has been so profound for me and I am constantly referencing her and her work. I am a therapist who up to this point has worked with clients in person but growing and particularly focusing on engagement, on Instagram has opened up a whole new world to me in terms of being able to start moving toward offering online offerings as well.”

“My life has changed completely in the past year and I owe it all to the Insta Retreat and the amazing community within it.When I did the course back in October of 2018 I had just about 200 followers. Today I have 3500k followers,I quit my jobalmost exactly a year after I started the course and am well on my way to an income that can sustain my business long term. It feels liketaking that course was my golden ticketand I’m forever grateful 🤍”

“My average like per post has doubled, I am achieving the followers goal that I set myself for each week and I am getting messages from people with accounts of 30k+ followers enquiring about my products and collaborations.

But most importantly I’ve “met” a lot of lovely people who have helped me along the way and given me more confidence as a maker/designer/Instagrammer.”

Ready to make your dreams a reality?

What you'll get:

● 6 weeks of carefully structured modules comprising over 50 individual lessons

● Weekly group coaching calls, where you can get 1:1 feedback and support from me, and the rest of the class

● Unlimited Q&A access, with answers directly from me and my experienced teaching assistants

● Private member’s only podcast covering all the course content and coaching calls

● Your digital workbook to print or complete online

● Structured tasks, assignments and exercises to help you craft your own unique Instagram strategy plan

● Lifetime access to our members-only community where you can join Insta-related challenges, discuss issues and connect with likeminded creative souls

● Access to all future coaching calls, group calls and Lives

● Placement in a small community support group via Instagram DMs – (think of it as our mini cheerleading squad who gets it, right there in the app)

● My most up to date insights, updates and strategies

● Lifetime access to all the course content, including any future updates

What you'll learn:

● How to create an account that is irresistibly followable

● A deep dive into what you want, who it’s for, and how to make it happen

● Support to hone a visual style – for Reels, Stories, Grid posts and more – that feels authentic and exciting to you

● How to repackage your ideas to fit in any part of the Instagram app

● Fast-acting guidance to start making the content of your dreams, right now, with whatever you have

● The secrets to creating viral posts for rocket-powered growth

● How to future-proof your account and build something truly sustainable and authentic

● How to use your analytics to inform your plans, strategy and growth

● How to convert your Instagram audience into blog readers, mailing list subscribers and/or customers (and why this matters for you!)

● All the science behind Instagram’s algorithms, and how to work with them instead of against

● The apps, tips, insights and tricks that I could not have built my Instagram without

● How to set up a workflow to do all of this in as little as 20 minutes a day

Ready to find your Insta-mojo again?

The Guest Experts

As well as me, you'll be getting direct access to some incredible experts and teachers from my network in this class!
Certified Life Coach Sally Hardie will be joining me to offer a series of bonus group coaching calls where we'll tackle your mindset blocks and keep you on track.

The Bonus Archive

As an Insta Retreat member, you'll get access to our ever-expanding library of guest lives and expert teaching content, on topics including:

🧁 Food Styling for Instagram
🌾 Photography Styling & Using Props & backdrops
📱 iPhone Photo Editing
📸 Photography & Cameras a whole heap of incredible, mind-blowing coaching calls to take your learning to the next level.

The Reels Challenge

For anyone feeling frozen or frightened about this side of Instagram, this 5-day challenge is designed to help you dive in with joy!

Over 5 days, we’ll work our way from terrified to terrific on this side of the platform, holding each others’ hands and taking small but significant steps to have you posting with pride.

And you have my word: no dancing, talking-to-camera or cringing required!

Ready to get your Insta-mojo back?

You can spread the cost over 2, or 3 months… click on your preferred option below

pay in full today

3 month plan


No more questions, I'm ready for this!


With over 8 years of experience, I’m one of the UK’s leading Instagram experts. Trusted by The Guardian, BBC News, Radio 4 and many more, I wrote a bestselling Instagram handbook, host an iTunes #1 podcast and grew my own blue-ticked account to over 220k followers using my own tried-and-tested techniques.

I’ve partied on the roof of Instagram HQ and been down in the trenches of every sudden and confusing new update. I read textbooks on algorithms to unwind; hike my car up on muddy roadside verges so I can leap out in impractical shoes to capture that all-important Instagram snap.

A photographer and creative with an (overly)analytical mind, I’m passionate about the internet as a gateway to human connection. As a certified coach with a background in children’s education, I’ve been coaching people just like you in Instagram, online business and the art of making dreams come true for the past 7+ years.

Frequently Asked Questions

When does this class start & finish?

Class will begin on Monday 29th July, running for 4 weeks. I recommend buying as soon as you’re ready so you don’t miss out. There are limited places and enrollment will close when we reach capacity.

The class will officially end on 23rd July, but thanks to your Lifetime Access, you can continue to access the teaching materials, podcast, live calls, support and community for as long as you need!

We’ll also have a special School Reunion in September to catch up and answer any questions that have come up.

When do the live calls take place?

The Insta Retreat has a global student base (the only continent we don’t have any members in is Antarctica), so we try our best to schedule calls at times that are as accessible as possible.

We also offer the opportunity to submit questions in advance for calls you won’t be able to attend, and replays of all the calls are available as both video, and audio that will automatically appear in your private podcast feed.

For this class, the calls are scheduled as follows:

Welcome Call

Monday 29th July 1 pm BST

Mindset Coaching Calls with Sara and Katie:

Tuesdays 2 pm BST

Co-scheduling Calls With Sara & Claire

Wednesdays 1 pm BST

Ask Me Anything calls with Sara:

Thursdays 3 pm BST

All times BST – convert to your local timehere

Who is this course for?

This course was written based on my 1:1 client work with small business owners, makers, photographers, artists, coaches and bloggers. It’s specifically for anyone looking to grow an audience for a purpose on Instagram, and for people who want to overhaul their account and fix any problems they’ve hit along the way.

If you’re not interested in strategy and prefer to focus on your creative Instagram output, you might find my other classes, Bloom & Grow and Gloom & Glow a better place to start.

I'm new to Instagram. Can I still take this course?

Absolutely. If you like to plan ahead and do things with clarity, then taking this course first is a great way to arm yourself in advance. You’ll be required to complete certain tasks on Instagram as you go along, so you’ll need an account set up and ready to begin at the start of the course.

I've been using IG for a while now. Can I still Benefit?

Yep! I’ve worked with a wide range of clients from beginners to Instagram pros, and I’ve found we are all always learning. I’m sharing insight and ideas I’ve developed through years of professional Instagramming, and I’m confident there’ll be content you’ve never considered or heard about before.

The earlier modules might cover ground you’re already confident with, but it’s a great opportunity to solidify and take stock before concentrating on growth in the later lessons. Even having written this myself, I still find myself coming away with new reflections and improvements to my own work each time I run this course!

Can I pay instalments?

Yes! All members have the option to spread the cost of the programme across three months. Just click the button below and choose your option from the pop-up box and check out using your preferred payment method. If you’re eligible to pay VAT (UK customers only), it will be added to each payment individually to spread this cost too.

I have another question that's not covered here

No problemo! Drop us an email at, and a member of our little team will get back to you ASAP!

Ready to get started?

pay in full today

2 month plan

3 month plan