Pre-Order my book!


Instagram is the fastest growing of all social media platforms, with 400 million monthly active users worldwide – half of whom are under the age of twenty-five. While some use the app as a personal networking tool, many also use it to build their creative business endeavours; whether in food and drink or fashion and lifestyle.

Hashtag Authentic draws on the lessons I’ve learned over the past five years to provide you with tips, advice and guidance on how to turn their personal Instagram account into a profitable creative outlet. From visual storytelling and improving photography skills to archiving day-to-day life and changing the work/life balance, this book is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe and becoming an influencer.

Subscribe to my newsletter to get info on signings, workshops and more.

Pre-order on Amazon UK here
Pre-order on Amazon US here



Oh, Hello there!

I’m Sara


40% photographer, 40% writer, 30% creative coach and 10% cake. I’m also terrible at maths.

The internet, and more specifically Instagram changed my life, so I make things to help it do the same for you.

On this site you’ll also find my thoughts, my work, and my continuing quest for the perfect under-eye concealer.
I hope all three are useful to you on your adventures x


More about me

I’ve made a few things for you!

Hashtag Authentic

A Podcast for Online Creatives


Each week we dig into the different aspects of sharing our work online, and talk to the people who are figuring it all out. From the practical to the emotional, Hashtag Authentic covers all areas of creative life to dose you up on inspiration & information, and help you feel a lot less alone.

New here?

Get started with these posts

Re-opens in October

A Complete Course for Instagram


Do you ever look at popular Instagram accounts and wonder how they do it? What are they doing that you aren’t? How are they making this work?

You’ve read all the ‘IG advice’ blog posts, maybe sat through a webinar or two, and nothing much happened. What gives? What’s the secret here?

Honestly? You’re only being given half of the picture.

The truth is that there isn’t just one magic trick – which is why I’ve put together a whole brilliant box of them. 

This course is my baby; an all-inclusive handbook for Instagram success, full of all the tricks and strategies I’ve gleaned from growing my own 170k+ Verified account, and four solid years of mentoring people just like you. 

Find out more

7 Days

to a Better Instagram


Have you ever felt like your Instagram potential is going untapped?
Perhaps you look at others and wonder why their accounts are so much more popular?
Or you pour over images by your favourite iPhone photographers and wonder how on earth they do it?

These are the questions I get asked the most: can you give me any tips? And my answer is always, YES, but we’d need a whole week just to cover the basics!

So, here is that week.

Whether you’re a creative, a company, a blogger or a professional, instagram clout goes a long way to creating buzz, traffic and even revenue when you get the magic formula just right.

If you’re looking to grow your Instagram, create the best images you can and find & engage with your true audience, you’re in the right place.

In 7 days and 7 challenges, you will refine, revamp and reinvigorate your account to create a true reflection of yourself and your online direction.

Just sign up to my emails to get my ‘7 day virtual retreat’ delivered straight to your inbox.

Video Tutorials

& some dreamy little vlogs


Some things are just best shown in motion – so despite my terror of talking to a camera, I’ve begun to share some videos over on my YouTube channel…