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Helping you find your audience - and yourself - online
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I'm writing over on Substack
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£125.00
The nights draw in, the days get short. You’re spending increasing amounts of time under a blanket on the sofa, or trying to remember what your house looks like in daylight. It’s cold, it’s rainy, and it seems cruelly ironic that just when you really need the mood-boosting goodness of creativity and photography the most, there’s nothing worth instagramming in your life.
Sound familiar?
I’m going to let you in on a secret: the best time to be on Instagram is in the winter months. People are online more, which makes it easier to connect. Without the flowers and sunsets of summertime, people’s home feeds grow quieter, while we all look and hope to be uplifted. Master winter photography on Instagram, and you’ll not only make yourself feel better – you’ll take a growing community of followers along for the glittering, snow-dusted ride!
Gloom & Glow is a four-week guided tour of all the very best bits of winter photography – how to do it, how to love it, and how to use it to grow your tribe.
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£125.00
One summer I grew sweet peas from seed. They shot out from the earth like fairytale beanstalks. Two foot, three – outgrowing their netting until they flopped over the fence into next door’s garden. Turns out you have to pinch out the ‘growing tip’; if you don’t reign them in, they keep on spiralling up and don’t get around to making flowers.
It’s a pretty good analogy for Instagram, I think, especially when we get our focus wrong. Sometimes we put so much energy into growth that we forget to let ourselves bloom.
This course is an antidote to that.
‘Your most engaging photo ever’
That’s your challenge during this course – to get the most likes, comments and views you’ve ever had on a post. Simply because your content deserves it – because your photos are wonderful, unique and inspiring. Because you’re in bloom, and the community is drawn to you like bees in the sun.
Oh, & nature.
Ever noticed the magic appeal of flowers on Instagram? Whether in flat-lays or as just as a small part of a wider scene, floral photography brings in clicks, comments, likes and followers.
Bloom & Growteaches you how to harness that power, and make it your own. You don’t need to be a flatlay photographer with a flowery feed; whether you’re all-white and minimal, moody and journalistic, entirely travel-based or anything else, we’ll look at ways to weave a little floral magic into your photographs.
Not that ‘flowery’ a person? No, me either, to be honest, but they’re really just a hook to get things started. The lessons I’ll be sharing extend way beyond the floral, into all areas of your Instagram photography.
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01/20/2022"Do I contradict myself? Very well then I contradict myself. I am large, I contain multitudes." -- Walt Whitman A question for you, my Instagram-using friend. Do you feel like there's room [...]
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04/15/2021If you've been subscribed to my newsletters for a while, you'll know this isn't the first time I've talked about the ongoing evolution of hashtags, and their usefulness, on Instagram. Not so long [...]
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04/08/2021As I write this, we're slowly coming out of another national lockdown here in the UK. West Yorkshire, where I live, has been under lockdown regulations for roughly 3 quarters of the past 365 days, [...]
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Impactful and Loving Support for Creatives, Dreamers & Entrepreneurs
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Podcast
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Hashtag Authentic
The PodcastHashtag Authentic is my antidote to all those hard-sell, fast-paced marketing podcasts that can leave us feeling anxious and overwhelmed.
Each week I chat with the entrepreneurs, creatives and business owners who are making it happen online by following their own rulebook and paving their own path. Packed full of real-world strategies and heartfelt support,Hashtag Authentic is designed to make you feel a whole lot less alone as you find your own way in this digital wonderland we call 'social media'.
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Feeling overwhelmed when it comes to your festive marketing?
Need some fresh ideas to breathe new magic into your content this year?Grab my Festive Marketing Planner and get your festive marketing done and dusted!
Designed to spark your imagination and provide unlimited answers to that eternal question, “what am I supposed to post?”, this guide is your handbook to a very happy (business) Christmas.
With nearly 100 unique, authentic and strategic prompts and post ideas, planning pages and tips and pointers on making the most of your festive content, I hope this will delight and inspire you to sell your stuff with freedom and ease this December. Whether you’re a small business owner, maker, artist or creative, if you sell things to people who celebrate Christmas and the surrounding holidays, this guide is for you.
£25
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Hashtags for Instagram
Every month, I gather up a selection of winning hashtags and send them straight to your inbox, for free.
Sign up to receive my newsletters every month.
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