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Gloom & Glow
£125.00
The nights draw in, the days get short. You’re spending increasing amounts of time under a blanket on the sofa, or trying to remember what your house looks like in daylight. It’s cold, it’s rainy, and it seems cruelly ironic that just when you really need the mood-boosting goodness of creativity and photography the most, there’s nothing worth instagramming in your life.
Sound familiar?
I’m going to let you in on a secret: the best time to be on Instagram is in the winter months. People are online more, which makes it easier to connect. Without the flowers and sunsets of summertime, people’s home feeds grow quieter, while we all look and hope to be uplifted. Master winter photography on Instagram, and you’ll not only make yourself feel better – you’ll take a growing community of followers along for the glittering, snow-dusted ride!
Gloom & Glow is a four-week guided tour of all the very best bits of winter photography – how to do it, how to love it, and how to use it to grow your tribe.
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What you Get
- Four modules jam-packed with all-new lessons exclusivetoGloom & Glow, plus interviews and examples to fill you up with inspiration, ideas and enthusiasm.
- Tasks, challenges and journaling questions to get you thinking and creating in new and exciting ways
- Technical advice, app recommendations and insider tips to equip you to take your best photographs yet
- Instagram guidance, hashtag suggestions and follow suggestions to up your insta-game
- Access to our member's only group to chat with other course-members & be a part of a warm and friendly community
- Wallpapers & pretty printables to keep you on track
- Year-long access to all the course materials, so you can come back to brush up whenever you like
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What You'll Learn
- How to craft beautiful, unique and inspiring images for Instagram
- How to find the photo opportunities in your life, and what to do when inspiration runs dry
- Tips and tricks for better making the most of natural winter daylight
- Strategies for shooting hard-to-capture scenes like candlelight, fairy lights and steam
- The secrets behind thumb-stopping content, and viral Instagram photography
- How to give your work depth and meaning
- How to generate fresh ideas and inspiration
- Strategies to maximise your reach and visibility on Instagram
- The behind-the-scenes secrets of some of Instagram’s most inspiring photographers
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FAQ's
How is this different to your longer course, The Insta Retreat? The Insta Retreat is a longer, in-depth look at Instagram strategy for those who want to dig really deep into their account. One student described it as “like taking an A-Level in Instagram!”.Gloom & Glow and its summertime sister-course, Bloom & Grow, are both shorter classes, requiring less of a weekly time commitment from students. We still work strategically in these classes, but with a greater focus on creativity, inspiration and photography styles. All of my courses work independently, and none of the content overlaps.
Who is this course for? I wrote this course with my usual readers and clients in mind – bloggers, creatives, makers and small businesses. It’s suitable for anyone who enjoys using Instagram, wants to improve their creative photography and connect with new audiences.
How long does the course last? There are 4 modules – meaning if you tackle one module per week, this will be a 4-week course. You’re welcome to work through at whatever pace best suits you – one module a fortnight or even per month will work just as well, so go at your own pace. Each module requires you to go away and think and take action, so to see real results, it’s best not to try and rush it all in one go.
When can I take this course? When does it start & finish? The course will begin on Thursday 7th December 2017. Anyone who signs up before that date will get access to Module 1 on Thursday 7th December, and then another module each Thursday for three further weeks. That means Christmas will fall during one of the weeks of the course, but don’t worry! You can spread the content out to fit your own schedule, and work through at your own pace alongside your classmates. Anyone signing up after 7th December 2-17 will receive Module 1 upon sign up, and all further modules on a weekly basis.
Gloom & Glow is designed with autumn and wintertime in mind, and many of the tasks and challenges require you to be in a climate that has reflects this during the course. If you’re in the opposite season, you might prefer my summertime course, Bloom & Grow.
How much time will I need to spend on it? How long you spend on each module’s tasks is entirely up to you. To see real results, expect to spend around 30-60 minutes digesting each module and completing the written prompts, and then an hour or two at a minimum exploring the photographic themes throughout that week.
Why have I been charged VAT? Under UK law I have to charge VAT on digital products to everyone living within the UK. It’s frustrating, as I know many taking this course are not VAT-registered businesses and cannot claim this back. To compensate, I have deliberately kept the price low, to avoid passing unnecessary expense on to you.
Will I have to take gloomy photos? Most definitely not! This course is about taking a fresh approach to winter, examining the conventions and creating something all-new and all-you. While admittedly my own style is not all that colourful, that doesn’t mean yours won't be! The aim is to find ways to celebrate the parts of winter that resonate most with you.
What equipment do I need? Whatever you like to take photographs with – a smartphone or a camera – and a smartphone to edit and post to Instagram from. There are occasional suggestions or recommendations for props, e.g. candles or fairy lights, but these are not essential, and are kept as low cost as possible. Where there are PDF worksheets to fill in, these can be completed via a PDF editor or printed out.
How long do I have to work through the course? You get a full year’s access to all the materials, via the log in assigned to you at launch, so you can stop and start as needed. You’re also allowed to save copies of any of the recourses for your own personal use in future.
My question isn’t answered here. Can I contact you? Absolutely. Drop my team a line at admin@meandorla.co.uk and we’ll be happy to help!
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Course Timetable
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Week No.1
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Light in the Dark
Making the most of the winter light – and darkness
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Week No.2
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Collecting Elements
Getting off the sofa and finding beauty in all weathers
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Week No.3
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A Sense of Home
Digging into what ‘cozy’ means & how it feels
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Week No.4
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A Winter's Tale
Whimsy, juxtaposition and storytelling in captions and images
Seasonal Inspiration
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fig.1 December
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fig.2 January
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fig.3 February
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£450.00
Whats included:
✨ Access to my bestselling course, The InstaRetreat
✨ FOUR WEEKS of Summer School magic
✨ Full access to my bestselling course, The Insta Retreat: Dive into all the essentials for creating stunning images and content, build a sustainable strategy and reach your ideal audience
✨ A brand newInstagram Digest from me each week, giving you the most juicy and relevant insta info you need right now– in both written and audio format.
✨ Daily prompts via the Summer School challenge, telling you exactly what to be posting, and how to maximise your time in the app
✨ 4x Weekly Ask Me Anything calls with me. I'm here to help you with any part of your work!✨ 4x Weekly coaching calls with Katie Pulsifer, blasting through the mindset blocks and making Instagram fun again!
✨ Group challenges: Let's build momentum and creativity together as a community.
✨ My insanely brilliant content-planning spreadsheet: Plan all your content, from draft to posting, in my gorgeous google spreadsheet.
✨ 4x Weekly content Scheduling sessions: Get everything planned, shot and scheduled together in this hour each week.
✨ Instagram Templates: My ready-made Canva templates for every type of post.
✨ …and much more!
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Is it really still possible to grow an audience on Instagram in 2021? Without having to start dancing on Reels?
£375.00
(Plus VAT where applicable)
If you’re struggling with Insta-overwhelm in your creative or business life, you’re most definitely not alone. The stakes feel so high, and without the right content and strategy, the rewards can be so low.
How are other people doing this? What do they know that you don’t? How are they making it work?
The truth is that there isn’t just one magic trick – which is why I’ve put together a whole brilliant box of them. Advice, ideas and insights that you won’t find elsewhere because they are my own, tried-and-tested, gleaned from years of practice, analysis, study, experience and growth. This course is what you really need to know about Instagram, with all the noise of the rest of the internet filtered out. It’s all that wish someone had told me at the beginning, to take the years of struggle away.
It doesn’t have to be a struggle, and you don't have to do it alone.
Whether you’re an artist, maker, service or product-based business owner, The Insta Retreat will guide you, step by step, to crafting an engaging, popular and profitable account that represents all that you have to offer. There are no one-size-fits-all cheap strategies here: we’ll be using your voice and your style to find the people who care about what you do. The Insta Retreat will bring you clarity and direction, and help you take your creative dreams to the next level.
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£125.00
One summer I grew sweet peas from seed. They shot out from the earth like fairytale beanstalks. Two foot, three – outgrowing their netting until they flopped over the fence into next door’s garden. Turns out you have to pinch out the ‘growing tip’; if you don’t reign them in, they keep on spiralling up and don’t get around to making flowers.
It’s a pretty good analogy for Instagram, I think, especially when we get our focus wrong. Sometimes we put so much energy into growth that we forget to let ourselves bloom.
This course is an antidote to that.
‘Your most engaging photo ever’
That’s your challenge during this course – to get the most likes, comments and views you’ve ever had on a post. Simply because your content deserves it – because your photos are wonderful, unique and inspiring. Because you’re in bloom, and the community is drawn to you like bees in the sun.
Oh, & nature.
Ever noticed the magic appeal of flowers on Instagram? Whether in flat-lays or as just as a small part of a wider scene, floral photography brings in clicks, comments, likes and followers.
Bloom & Growteaches you how to harness that power, and make it your own. You don’t need to be a flatlay photographer with a flowery feed; whether you’re all-white and minimal, moody and journalistic, entirely travel-based or anything else, we’ll look at ways to weave a little floral magic into your photographs.
Not that ‘flowery’ a person? No, me either, to be honest, but they’re really just a hook to get things started. The lessons I’ll be sharing extend way beyond the floral, into all areas of your Instagram photography.
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Grab my quick-start guide to upping your Insta game, completely free.
Is your Instagram potential going untapped? Perhaps you look at others and wonder why their accounts are so much more popular?
Every day my inboxes are full of these key questions: Can you help me? Is there something I can change? And my answer is always, YES, but we’d need a whole week just to cover the basics!
So, here is that week.
With my 7 short & sweet daily challenges, you will refine, revamp and reinvigorate your account so that it truly reflects your work and your online direction.
Sign up below to get it delivered straight to your inbox!
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Hashtags for Instagram
Every month, I gather up a selection of winning hashtags and send them straight to your inbox, for free.
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