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  • F
    For Business, For Instagram & Books & Resources

    Festive Marketing Guide + Planner (digital book)

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        • Festive Marketing Guide + Planner (digital book)

          £25.00

          Feeling overwhelmed when it comes to your festive marketing? Need some fresh ideas to breathe new magic into your content this year?

          Designed to spark your imagination and provide unlimited answers to that eternal question, “what am I supposed to post?”, this guide is your handbook to a very happy (business) Christmas.

          With nearly 100 unique, authentic and strategic prompts and post ideas, planning pages and tips and pointers on making the most of your festive content, I hope this will delight and inspire you to sell your stuff with freedom and ease this December. Whether you're a small business owner, maker, artist or creative, if you sell things to people who celebrate Christmas and the surrounding holidays, this guide is for you.

          Includes:

          • 28 days of festive Instagram prompts for service-based businesses (for Photos, Reels and Stories)
          • 28 days of festive Instagram prompts for product-based businesses (for Photos, Reels and Stories)
          • 28 days of festive prompts for email marketing
          • 10 days of festive prompts for Substack or blog posts
          • Festive content theme guides, for maximising your photo and video content's viral appeal
          • How to repurpose and Christmas-ify your existing photo and video content
          • Blank content planners, to plan your perfect marketing season
          • November, December and January calendar pages
          • Notes from me with key sales mindset and strategy reminders
          • A walk-through video guide

          Digital download PDF. Landscape. 18 pages.
          Please note, due to the format, we are unable to offer refunds on digital downloads.

          NB: As a festive seasonal marketing planner, the themes and content included lean heavily into typical Western/Anglo festive celebrations like Christmas. 

          • More Information

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  • S
    For Business

    Sell Your Sh*t

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        • Sell Your Sh*t

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  • G
    For Instagram & For Photography

    Gloom & Glow

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        • Gloom & Glow

          £125.00

          The nights draw in, the days get short. You’re spending increasing amounts of time under a blanket on the sofa, or trying to remember what your house looks like in daylight. It’s cold, it’s rainy, and it seems cruelly ironic that just when you really need the mood-boosting goodness of creativity and photography the most, there’s nothing worth instagramming in your life.

          Sound familiar?

          I’m going to let you in on a secret: the best time to be on Instagram is in the winter months. People are online more, which makes it easier to connect. Without the flowers and sunsets of summertime, people’s home feeds grow quieter, while we all look and hope to be uplifted. Master winter photography on Instagram, and you’ll not only make yourself feel better – you’ll take a growing community of followers along for the glittering, snow-dusted ride!

          Gloom & Glow is a four-week guided tour of all the very best bits of winter photography – how to do it, how to love it, and how to use it to grow your tribe.

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  • B
    For Instagram & For Photography

    Bloom & Grow

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        • Bloom & Grow

          £125.00

          One summer I grew sweet peas from seed. They shot out from the earth like fairytale beanstalks. Two foot, three – outgrowing their netting until they flopped over the fence into next door’s garden. Turns out you have to pinch out the ‘growing tip’; if you don’t reign them in, they keep on spiralling up and don’t get around to making flowers.

          It’s a pretty good analogy for Instagram, I think, especially when we get our focus wrong. Sometimes we put so much energy into growth that we forget to let ourselves bloom.

          This course is an antidote to that.

          ‘Your most engaging photo ever’

          That’s your challenge during this course – to get the most likes, comments and views you’ve ever had on a post. Simply because your content deserves it – because your photos are wonderful, unique and inspiring. Because you’re in bloom, and the community is drawn to you like bees in the sun.

          Oh, & nature.

          Ever noticed the magic appeal of flowers on Instagram? Whether in flat-lays or as just as a small part of a wider scene, floral photography brings in clicks, comments, likes and followers.

          Bloom & Growteaches you how to harness that power, and make it your own. You don’t need to be a flatlay photographer with a flowery feed; whether you’re all-white and minimal, moody and journalistic, entirely travel-based or anything else, we’ll look at ways to weave a little floral magic into your photographs.

          Not that ‘flowery’ a person? No, me either, to be honest, but they’re really just a hook to get things started. The lessons I’ll be sharing extend way beyond the floral, into all areas of your Instagram photography.

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Journal Entries

  • 01/20/2022
    W

    Why ‘niching’ on Instagram is (generally) bad advice

    Instagram advice
    "Do I contradict myself? Very well then I contradict myself. I am large, I contain multitudes." -- Walt Whitman A question for you, my Instagram-using friend. Do you feel like there's room [...]
    Continue Reading
  • 04/15/2021
    W

    What the F is up with Instagram Hashtags?

    Instagram advice
    If you've been subscribed to my newsletters for a while, you'll know this isn't the first time I've talked about the ongoing evolution of hashtags, and their usefulness, on Instagram. Not so long [...]
    Continue Reading
  • 04/08/2021
    1

    10 Things Keeping Me Going Right Now

    Parenting, Personal & Living
    As I write this, we're slowly coming out of another national lockdown here in the UK. West Yorkshire, where I live, has been under lockdown regulations for roughly 3 quarters of the past 365 days, [...]
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      • Need a little Insta-boost?

        Grab my quick-start guide to upping your Insta game, completely free.

        Is your Instagram potential going untapped? Perhaps you look at others and wonder why their accounts are so much more popular?

        Every day my inboxes are full of these key questions: Can you help me? Is there something I can change? And my answer is always, YES, but we’d need a whole week just to cover the basics!

        So, here is that week.

        With my 7 short & sweet daily challenges, you will refine, revamp and reinvigorate your account so that it truly reflects your work and your online direction.

        Sign up below to get it delivered straight to your inbox!

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        Every month, I gather up a selection of winning hashtags and send them straight to your inbox, for free.

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  • About Me & Orla

    Hi I’m Sara, and I’m one of the UK’s leading Instagram experts. I’ve been coaching creative people just like you in Instagram and online magic for over four years.

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