The nights draw in, the days get short. You’re spending increasing amounts of time under a blanket on the sofa, or trying to remember what your house looks like in daylight. It’s cold, it’s rainy, and it seems cruelly ironic that just when you really need the mood-boosting goodness of creativity and photography the most, there’s nothing worth instagramming in your life.
I’m going to let you in on a secret: the best time to be on Instagram is in the winter months. People are online more, which makes it easier to connect. Without the flowers and sunsets of summertime, people’s home feeds grow quieter, while we all look and hope to be uplifted. Master winter photography on Instagram, and you’ll not only make yourself feel better – you’ll take a growing community of followers along for the glittering, snow-dusted ride!
Gloom & Glow is a four-week guided tour of all the very best bits of winter photography – how to do it, how to love it, and how to use it to grow your tribe.
One summer I grew sweet peas from seed. They shot out from the earth like fairytale beanstalks. Two foot, three – outgrowing their netting until they flopped over the fence into next door’s garden. Turns out you have to pinch out the ‘growing tip’; if you don’t reign them in, they keep on spiralling up and don’t get around to making flowers.
It’s a pretty good analogy for Instagram, I think, especially when we get our focus wrong. Sometimes we put so much energy into growth that we forget to let ourselves bloom.
This course is an antidote to that.
‘Your most engaging photo ever’
That’s your challenge during this course – to get the most likes, comments and views you’ve ever had on a post. Simply because your content deserves it – because your photos are wonderful, unique and inspiring. Because you’re in bloom, and the community is drawn to you like bees in the sun.
Oh, & nature.
Ever noticed the magic appeal of flowers on Instagram? Whether in flat-lays or as just as a small part of a wider scene, floral photography brings in clicks, comments, likes and followers.
Bloom & Growteaches you how to harness that power, and make it your own. You don’t need to be a flatlay photographer with a flowery feed; whether you’re all-white and minimal, moody and journalistic, entirely travel-based or anything else, we’ll look at ways to weave a little floral magic into your photographs.
Not that ‘flowery’ a person? No, me either, to be honest, but they’re really just a hook to get things started. The lessons I’ll be sharing extend way beyond the floral, into all areas of your Instagram photography.
We live in an age of information. Books, podcasts, e-courses, webinars… if there’s something you need to know to run your creative business, the chances are you’ve probably already looked into it, in-depth. We know what we need to be doing.
Where we fall down is the action. We’re busy, and we’re tired. Pinterest, Instagram, Mailing Lists, Blogging, PR… there are just too many plates to keep spinning, and too many good reasons to procrastinate, get distracted, or just plain old give up.
Despite how it might feel sometimes, you’re not the problem here. And you’re definitely not alone. In fact, I think ‘to do’ list overwhelm is the most common problem I see amongst clients, students and business friends.
15 Minute Magic is different.
This program is designed with action in mind. No long videos or reading assignments to fit in – just 15 minutes, wherever you can squeeze it into your day. We’ll draw on the key elements that are essential for focus – novelty, challenge, passion, a deadline with a ticking clock – to push past resistance and get straight into leaps of action, on the daily. Get in, do your task, and then get out – no scrolling, no distractions, no wasted time.
You started your business to do your work, not to become a full time email-answerer and social media manager. Sure, we know we need a Pinterest strategy, should be building consistency, could be making more sales via Reddit and Facebook and reaching out to PRs. But who has the time? And honestly, who even knows where to start?
I’ve got you ❤️
Over the next three months in 15 Minute Magic we’ll be covering everything you need – Instagram, Twitter, Facebook, email marketing, press coverage, blogging and more –plus the essential work of goal setting, planning, and tackling the roadblocks of resistance, procrastination and self-doubt along the way.
15 Minute Magic is based on how I really work, and how I’ve built my multi-six figure business alongside juggling a young child, a chronic health condition, untreated ADHD and an NHS day job for the first couple of years. When your time is scarce it’s essential that you invest it wisely. Every 15 Minute Magic activity is based on real-world experience in both my own business, and those of my clients. They’re the small steps that reap big rewards.
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