Shying away from marketing and sales. Doing whatever feels comfortable or safe, instead of doing what works.
Worrying so much about what people might think and how horribly uncomfortable it feels to Sell Your Sh*t that you’re leaving money on the table, and are starting to run aground. Or maybe, you’ve barely managed to get started at all.
You’ve got way better places to go than here. It’s time to own your own brilliance and start selling your shit with confidence and joy.
No manipulation. No sacrificing your values. No having to pretend that you’re somebody you’re not. Just honest, authentic marketing, to the people who genuinely want what you’re offering to the world.
It’s time to increase your sales and take the pain and drama out of marketing your work.
There are so people out there just waiting to discover what you do.
Maybe some of this sounds familiar...
You don't want to take up space or bother people
You worry a lot about what others will think of you
You don't know what else you could try to promote your business
You feel guilty asking for money, or like your product isn't 'essential' enough
You know things need to change...
... you're doing the bare minimum but it still feels overwhelming at times
... you're not seeing the profit you need to support your family and your needs
... you're so worried what people will think that it's difficult to post anything promotional online
You're most definitely not alone.
IT'S TIME FOR CHANGE.
IT'S TIME TO SELL YOUR SHIT
Most of our beliefs about marketing come from being stuck on the receiving end of businesses doing it very, very badly. Companies who put profit above people. False promises, manipulative sales techniques, overwhelming pushiness.
You’re a sensitive, creative, considerate human! Of course you don’t want to be like that!
So you don’t sell. You make a single Instagram post and wonder why your product or service isn’t moving as you’d hoped. You’re so afraid of being pushy or rude that you go too far the other way, and your business is suffering as a result.
You forget about the wonderful, expansive playground of options that lies in between those two dramatic extremes.
It really, truly, doesn't have to be that way.
Imagine how it would feel to
... show up and sell your work with confidence, kindness and joy
... let go of the fear of failure and market from a place of calm confidence
... make such irresistable offers that your customers actually THANK you for selling to them
I've made more than £1 million by selling this way. i want to show you how
Sell Your Sh*t
my new group coaching programme for online entrepreneurs & business owners
“Applying what I learnt from Sara’s guidance has been so profound for me and I am constantly referencing her and her work. I am a therapist who up to this point has worked with clients in person but growing and particularly focusing on engagement, on Instagram has opened up a whole new world to me in terms of being able to start moving toward offering online offerings as well.”
“”I love the way you teach! I should know…I’ve only signed up to a bazillion courses in search of Jedi tricks (and the real Obi Wan), and have never had so much as an ‘aha’ moment but with each lesson I read in here I can hear my little brain going ‘aha’, ‘aha’, ‘aha!””
“”…what I got out of the coaching was so much more than I expected. Sara has an ability to think great and see potential in people. She opened the door for me to reflect over my talents and how to weave them into a meaningful life journey, something I wasn’t expecting would happen. Sara is a great coach for hard-working people who feel that they have something within that they want to shape and set in motion, a vision or a calling.””
and I’m a life certified coach, CEO, bestselling author and Instagram expert. I mean, it’s not how I’d introduce myself at a party or anything, but it’s probably good for you to know this stuff, setting out.
My online business has taken me from ‘struggling to pay the rent’ to ‘buying a second home in France’ in less than a decade, but more importantly, it’s brought me home to myself. It’s left me wildly passionate about entrepreneurism for women, and the unholy power we all can unleash when we show up as our wholehearted and imperfect selves.
My work has been featured in The Guardian, The Independent,Buzzfeed, Stylist Magazine, Vice and on BBC Radio and News.
I was runner-up for Natwest’s Creative Entrepreneur of the Year Award, won Content of the Year in the Cosmopolitan Influencer Awards and named as “one of the UK’s most influential entrepreneurs” by Royal Bank of Scotland.
My book, Hashtag Authentic, hit the UK bestseller’s chart, and my podcast of the same name is regularly number 1 in the iTunes business charts.
Also, once in my Business Studies class, aged 16, my teacher photocopied my exam paper and gave it to the rest of the class as an example of how to do it. #MadeIt
I value excellence, honesty and compassion above all else, and I’ve poured all three of these into this programme with all of my heart.
Have a question?
Frequently Asked Questions
When does this class start & finish?
Class will begin on Monday 13th June, running for 5 weeks (4 weeks of classes plus an ‘Action Week’ midway). I recommend buying as soon as you’re ready so you have some time to prepare, get to know some of your classmates in the community and access some of the pre-course material before we dive in.
Class will officially end W/C 11th July (the final call is on the 14th), but thanks to your Lifetime Access you can continue to access the teaching materials, support and community for as long as you need!
When do the live calls take place?
As we have a global student base (the only continent we don’t have any members in is Antarctica), we try our best to schedule calls at times that are as accessible as possible.
We also offer the opportunity to submit questions in advance for calls you won’t be able to attend, and replays of all the calls are available as both video, and audio that will automatically appear in your private podcast feed.
For this class, the calls are scheduled as follows:
Weekly Teaching Calls with Sara: Mondays at 12pm BST Mindset Coaching Calls with Sara and Sally: Thursdays at 12pm BST Application/Accountability Calls: TBC Additional Coaching Calls: 8pm BST, dates TBC
(All times shown GMT/BST – convert to your local time here )
My stellar assistant Naomi is based in Australia, so between us we cover pretty much every time zone for support meaning you’re never left hanging on your own!
Who is this course for?
This course was written based on my 1:1 client work with small business owners, makers, photographers, artists, coaches and bloggers. It’s specifically for anyone looking to sell with confidence and purpose, and for people who want to get comfortable with selling and fix any problems with mindset that they’ve hit along the way.
I'm new to running my business. Can I still take this course?
Absolutely. If you like to plan ahead and do things with clarity, then taking this course first is a great way to arm yourself in advance. You’ll be required to complete certain tasks as you go along, so you’ll need an offer and a way of selling (website, shop, social media) it at the start of the course.
If you’re still building a social media presence you might find The Insta Retreat more helpful at this stage. The next round starts in May but you can secure your spot here.
I've been running my business for a while now. Can I still benefit?
Yep! I’ve worked with a wide range of clients from beginners to pros, and I’ve found we are all always learning. I’m sharing insight and ideas I’ve developed through years of running my own business, and I’m confident there’ll be ways of selling you’ve never considered or heard about before.
Can I pay instalments?
Yes! All members have the option to spread the cost of the programme across two or three months. Just click the button below and choose your option from the pop-up box and check out using your preferred payment method.
I have another question that's not covered here
No problemo! Drop us an email at firstname.lastname@example.org, and a member of our little team will get back to you ASAP!
Confronting all your selling baggage is like some kind of therapy, I swear. It’s about visibility, it’s about staying true to yourself, it’s about courage and creativity and in the end, it’s about transformational growth.
It’s time to stop holding yourself back, my friend. Let’s do this together.