Instagram, Venice and Cookbooks with Skye McAlpine

“In order to get anyone to read my recipes or my thoughts, it was important to have an appealing image.”

This week I talk to Venice-based food writer and blogger Skye McAlpine. Skye’s first cookbook, ‘A Table In Venice’ came out last month, and represents years of work developing her skills as a cook, writer and photographer through her blog and Instagram account. We unpack the process of writing a book, teaching yourself photography and creating the perfect Sunday lunch.

Skye’s blog |Instagram| Cookbook |Pinterest |Facebook

Things we talk about in this episode:

  • Getting started in blogging and Instagram
  • Growing an Instagram following
  • Teaching yourself photography when you lack confidence in your skills
  • Discovering a community who shares your passion
  • Growing a social media following to get published
  • The analogue joy of cookbooks
  • Using an online audience as a focus group
  • Working with editors, and receiving feedback
  • Balancing parenthood with work

Links mentioned in this episode: