Using instagram to launch your creative business, with Jono Smart

“If Instagram didn’t exist, I wouldn’t be able to be a potter.”

With over 66k followers on Instagram, Jono Smart says about 90% of his business comes via the platform in one form or another. His signature minimalist designs can sell out in a matter of hours, and he’s now in demand across the world as a contemporary potter. I called him up for a chat about sales, keeping a healthy Instagram mindset, future-proofing his business, Instagram as a creative ‘gateway drug’, & his frank online sharing of living with Bipolar disorder.

Jono’s website & shop | Twitter | Instagram | Pinterest (he has a board dedicated to beards! ?)

Things we mention in this episode: