Why you need more than Instagram

You know how much I love Instagram – it’s the perfect playground for creatives online. Many of us see it as the ‘make or break’ platform for creatives and business owners – but is Instagram alone enough to make your business thrive? In this week’s episode, I talk about why it’s essential to be showing up on more than just one platform, and share my tips and strategies for doing so without spreading yourself too thin.

Things I talk about in this episode:

  • Episode sponsor, Olympus and the new PEN E-PL10 camera
  • Get 20% off in the Olympus webshop with code SARA20
  • Your customer pathway, and where Instagram sits on it
  • The ‘7 touchpoint’ customer rule
  • Not putting all our eggs in one social media basket]
  • Why relying on only one platform makes sales harder
  • Why images are still (and will always be) key
  • The power of Visual Identity
  • Pictures and symbols for communication
  • Repurposing content
  • Why we all stopped using other platforms – and need to start again
  • How to show up where your customers are
  • How to create a cohesive strategy across all your social platforms

Links mentioned in this episode: