You know how much I love Instagram – it’s the perfect playground for creatives online. Many of us see it as the ‘make or break’ platform for creatives and business owners – but is Instagram alone enough to make your business thrive? In this week’s episode, I talk about why it’s essential to be showing up on more than just one platform, and share my tips and strategies for doing so without spreading yourself too thin.
Things I talk about in this episode:
- Episode sponsor, Olympus and the new PEN E-PL10 camera
- Get 20% off in the Olympus webshop with code SARA20
- Your customer pathway, and where Instagram sits on it
- The ‘7 touchpoint’ customer rule
- Not putting all our eggs in one social media basket]
- Why relying on only one platform makes sales harder
- Why images are still (and will always be) key
- The power of Visual Identity
- Pictures and symbols for communication
- Repurposing content
- Why we all stopped using other platforms – and need to start again
- How to show up where your customers are
- How to create a cohesive strategy across all your social platforms
Links mentioned in this episode:
- The Olympus PEN E-PL10. Get 20% off with code SARA20
- My post on the Olympus PEN vs the iPhone camera
- My 15 Minute Magic program, for procrastinating business owners
- Letters From a Hopeful Creative podcast
- Jen Carrington’s bridge metaphor – The Bridges To Your Island
- My Christmas tree photo on Instagram
- My monthly Twitter chat (back next month!)
- My book on photography and Instagram, Hashtag Authentic
- My Pinterest
- Doxdirect online printing
- Creative Market, for mock up images
- My free 15 Minute Magic prompt cards
- My Instagram
- My Twitter
- My monthly Hashtag Newsletter for Instagram
- The Insta Retreat – my bestselling class for Instagram
- My tweet that generated a ton of press
- Brooke Castillo
