“Change your mindset and your business in just 15 minutes a day”
15 Minute Magic
We live in an age of information. Books, podcasts, e-courses, webinars… if there’s something you need to know to run your creative business, the chances are you’ve probably already looked into it, in-depth. We know what we need to be doing.
Where we fall down is the action. We’re busy, and we’re tired. Pinterest, Instagram, Mailing Lists, Blogging, PR… there are just too many plates to keep spinning, and too many good reasons to procrastinate, get distracted, or just plain old give up.
Despite how it might feel sometimes, you’re not the problem here. And you’re definitely not alone. In fact, I think ‘to do’ list overwhelm is the most common problem I see amongst clients, students and business friends.
15 Minute Magic is different.
This program is designed with action in mind. No long videos or reading assignments to fit in – just 15 minutes, wherever you can squeeze it into your day. We’ll draw on the key elements that are essential for focus – novelty, challenge, passion, a deadline with a ticking clock – to push past resistance and get straight into leaps of action, on the daily. Get in, do your task, and then get out – no scrolling, no distractions, no wasted time.
You started your business to do your work, not to become a full time email-answerer and social media manager. Sure, we know we need a Pinterest strategy, should be building consistency, could be making more sales via Reddit and Facebook and reaching out to PRs. But who has the time? And honestly, who even knows where to start?
I’ve got you ❤️
Over the next three months in 15 Minute Magic we’ll be covering everything you need – Instagram, Twitter, Facebook, email marketing, press coverage, blogging and more –plus the essential work of goal setting, planning, and tackling the roadblocks of resistance, procrastination and self-doubt along the way.
15 Minute Magic is based on how I really work, and how I’ve built my multi-six figure business alongside juggling a young child, a chronic health condition, untreated ADHD and an NHS day job for the first couple of years. When your time is scarce it’s essential that you invest it wisely. Every 15 Minute Magic activity is based on real-world experience in both my own business, and those of my clients. They’re the small steps that reap big rewards.
What you Get
The prompts Each weekday, you’ll get a 15-minute activity prompt from me, direct to your phone, setting out some intentional action to take for your business. It might be a task, a worksheet, an audio download, a video message. Some will repeat on a regular basis, some will be one time only activities. All of them push you forwards, with regular, intentional steps, so that you’re growing your business and your mindset with every single prompt. Every Friday, our prompt will have more of a self-care focus – though still within the remit of a creative business, to help you look after your businesses most important asset (that's you!).
The postcards One a month you'll also receive a beautiful, hand-drawn postcard through your letterbox, as a tangible, real-world reminder to check in with your goals and mindset. Stick it on your wall or in the front of your planner to help yourself stay on track.
The community A beautiful, non-Facebook community where you can connect with like-minded creatives, chat, share dilemmas and work together. Join in for Lives, themed chats in the chatroom and to celebrate your weekly wins.
The ExtrasWorkbooks, printables, virtual Co-Working sessions, Q&As and live monthly coaching calls, plus whatever else I can think of along the way! I’m on hand to make the whole experience as magical and effective as humanly possible!
When does the program start and finish?T his first group will begin receiving prompts onWednesday 1st April, 2020, and will run until the end of June 2020. Enrolment begins in March to get everybody on board and ready to go from day 1.
What if I fall behind? Let’s be real here: you probably will! Building consistency isn’t about being perfect – it’s about falling off the horse, and then climbing right back on again. The program is built with this in mind. We make plans with slip ups in mind. We look at the reasons we quit, or don’t get back on the wagon sometimes. And most importantly, the prompts are planned so you can always jump back in wherever we’re up to – no need to catch up, you’re not behind.
Are payment plans available? Yes! Follow the purchase link to view the two and three month payment plan options. Please note this is not a monthly subscription service. By purchasing, you are committing to the whole three months, and the instalments are simply to help spread the cost.
What if I don’t work every day? If you only want to follow the prompts on certain days of the week, that’s perfectly fine. You won’t fall behind – prompts are scheduled so that everyone can access them regardless of how many days they are joining in. There are no prompts or tasks to conduct at weekends, because weekends are an important time for rest.
Is this suitable for bloggers and influencers? If your blog is your business (or you’d like it to be), then yes! Although I didn’t write this program initially with bloggers in mind, all of the prompts are equally applicable to people creating content professionally, like any other service-based business. My business started out in influencer work, and I still accept occasional commissions, so all of the activities and tasks are things I know first-hand are useful and beneficial to your work.
Is this suitable for new businesses? Yes! You’ll need to know what your business is about, and have accounts on a range of social media platforms, as well as a website and mailing list provider. You’ll be sent a workbook prior to the prompts beginning that will guide you through this if any of these steps are new to you.
I don’t want to use Facebook/Instagram/Twitter. Can I still take part? I understand some people have personal reasons for preferring to avoid certain platforms. When prompts are platform specific, you may need to substitute your preferred network in place of the one suggested. There’s also a list of back up prompts, which you can access at any time if a day’s activity just doesn’t work for your business or style.
How does this compare with The Insta Retreat, in terms of Instagram knowledge? It’s very different. This is not a conventional course, where I’m teaching my knowledge, and you’re expected to learn. Instead, it’s an experiential business mentoring program: the learning is in the doing. Many prompts will be for tasks that you could easily have thought up for yourself! The difference is that you don’t have to. They’re regularly scheduled at appropriate times, sent directly to you and you’re then held accountable to complete them and reflect on the results. That said, there absolutely are Instagram prompts included that draw on my extensive knowledge and experience helping people develop on the platform. Instead of teaching you about the how and why, we’re just getting right down to the implementation, and learning the rest as we go along.
What is your refund policy? Because we’re only selling a limited number of places, once you purchase your membership we’re unable to resell it or offer returns. You may be able to defer your enrolment to a future program, or transfer it to another individual, so please get in touch. Your statutory rights are not affected.
Why do I have to pay VAT on top of the price? This is dependent on where you’re located – if you live in the UK, VAT will automatically be added to your total when you check out. This is due to UK rules about digital products – please see here for more information. It sucks, I know!
Do you offer free places or scholarships? Yes! Scholarship places are available by submission. To get the form just drop us an email!
I have accessibility requirements. Is this program suitable? This class requires reading of on-screen text and instructions, plus use of a range of smartphone apps. Some prompts may be in video or audio format. If you’d like to discuss your accessibility requirements, I’m always happy to talk confidentially in whatever form is best for you.
When will you next be running this program? I hope to offer it quarterly, once per season, and subscribers to my mailing list will be the first to hear about upcoming dates.
What apps and equipment do I need? You’ll need a smartphone or tablet running on iOS or Android, and social media apps including (but not limited to) Instagram, Twitter, Pinterest, Facebook, Mailchimp, Reddit and Mighty Networks. Some printables are included in the course: you can choose to print these at home, via an online printing service or use an app to simply complete them online. Some prompts may take the form of audio of video messages. Please let me know in advance if you require additional support with these formats.
How long do I have to work through the program? Your access to the community will finish on or shortly after the end of June 2020, when the programme concludes. The prompts you have received previously should stay accessible in your messaging folder, providing you’ve not deleted them yourself.
I’m a competitor. May I sign up to this program as research? No. This course is designed for your personal use only, and information and content contained cannot be shared outside of the course, or used for commercial or business use. You agree to the full t&cs of the course by enrolling, and any violation of these is treated accordingly. Also – sidetone: I don’t think this is how brilliant things are made! Better to concentrate on your own thing, and tune out what everyone else is doing.
I have a question that’s not covered here. No problem! Drop me an email, tweet or message via Instagram, and I’ll do my best to get back to you right away!
“I am truly amazed how much this community and 15 minute magic has helped me. It has such a positive impact in my personal and professional life. Thanks Sara for keeping unmotivated to finish any task without fear of failure! ”
Tanya, Maker & Seller
“15 Minute Magic has been bloody amazing for my brain and productivity. WHAT IS THIS WIZARDRY SARA??!! Thank you for the magic!”
“I have gotten so many things done that I would never have attempted because I thought they would take ‘so much time’ but they haven’t and they are taking my business to the next level. This course truly is magic!”
Lauren, Content Creator
“I come home pretty exhausted after day job, but after those 15 minutes of magic I feel refreshed and full of energy and fully motivated. Magic indeed!”
Marjan, Small Business Owner
“I am so darn happy I signed up for this course! Today’s prompt has literally been on my to-do list for MONTHS and now it doesn’t seem as scary and insurmountable somehow. So I’m just going to do it. That is magic!”
“I’m finding that working on these specific small tasks sets off such a positive chain reaction in me. After working on the 15-minute magic task, I then feel so much more motivated to dive into other aspects as well. In these past few days alone I’ve written a chapter of a story and a newsletter, as well as come up with ideas for other things. Magic indeed!”
“This genuinely is magic. Not only have I done the daily tasks, but I’ve gone on the last two days to do lots things I’d normally put off – not thinking “oh I’d better just do these – SIGH” but actually doing them almost without thinking. Parcels have been posted, emails replied to… this is wonderful but I have no idea what’s going on with my brain! Thank you Sara.”
“The daily prompts have acted as springboards for me to tackle other and related things that I’ve put off for months (sometimes years!). It feels like such a relief to have this daily guiding hand as I get things going. What a truly magical thing! This has been the best investment of my life <3”
Finding creativity and building a community on Instagram and beyond
In her bestselling book, Hashtag Authentic, Sara shares essential tips, advice and guidance on how to turn your personal Instagram account into a profitable and joyful creative outlet. From composition guides to visual storytelling and improving your photography skills to archiving day-to-day life, remaining authentic to your vision and changing the work/life balance, this book is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe and becoming an influencer.
A pack of 10 beautiful, festive folded cards with brown kraft envelopes. Featuring my most Christmassy ever image, taken at my local Christmas tree farm and as featured in Vogue! Guaranteed to bring a little bit of festive cheer to even the frostiest of December hearts ✨
Card inner message reads - may your days be merry & bright
10x cards with 10x brown kraft paper envelopes included
Printed using water-based inks and sustainably-sourced paper from sustainable forests.
Packed in biodegradable cellophane sleeves
20 % of proceeds will go to Women For Women, helping women survivors of conflict rebuild their lives.
Free UK shipping. Worldwide shipping is available at low cost.
Is it really still possible to grow an audience on Instagram in 2021? Without having to start dancing on Reels?
(Plus VAT where applicable)
If you’re struggling with Insta-overwhelm in your creative or business life, you’re most definitely not alone. The stakes feel so high, and without the right content and strategy, the rewards can be so low.
How are other people doing this? What do they know that you don’t? How are they making it work?
The truth is that there isn’t just one magic trick – which is why I’ve put together a whole brilliant box of them. Advice, ideas and insights that you won’t find elsewhere because they are my own, tried-and-tested, gleaned from years of practice, analysis, study, experience and growth. This course is what you really need to know about Instagram, with all the noise of the rest of the internet filtered out. It’s all that wish someone had told me at the beginning, to take the years of struggle away.
It doesn’t have to be a struggle, and you don't have to do it alone.
Whether you’re an artist, maker, service or product-based business owner, The Insta Retreat will guide you, step by step, to crafting an engaging, popular and profitable account that represents all that you have to offer. There are no one-size-fits-all cheap strategies here: we’ll be using your voice and your style to find the people who care about what you do. The Insta Retreat will bring you clarity and direction, and help you take your creative dreams to the next level.