“Followers schmollowers…”
Today I am joined by Sally Gurteen, aka the Cafe Cat. Sally is a social media manager whose past clients include Caffe Nero, Selfridges, Lindt and many more, where she’s been responsible for blogger outreach, social media campaigns and sponsored content with influencers on Instagram and beyond.
I asked her to come onto the podcast to give the inside scoop on the whole process – what brands are thinking, what they’re looking for, what turns them off. So if you’re an influencer, or thinking you’d quite like to become an influencer, this is essential information – and it’s equally useful if you have a business or are considering using influencer marketing at some point in future.
Sally’s instagram|twitter|blog
JING Tea’s instagram|twitter| website
Things we talked about
- Kat’s episode on Why Blogging is Still Relevant
- Social Blade
- Checking your domain authority
- Janet Murray’s Media Diary
- A JING tea post by me
also,
