If you listened to my recent podcast episode with Xanthe Berkeley you might already have been bitten by the project bug. She spoke about it so inspiringly that I immediately felt like I needed to embrace something new, and from the emails and messages I’ve been receiving, I know lots of you did too.

So we thought, why not do something all together?

Embracing Xanthe’s key message of play, and some of the seemingly opposing elements to our styles, we’ve come up with a month-long project we’d love you to join in on.

Play throughout May

The aim is to play – that is, to mess about, not take it too seriously, take risks and do things you normally wouldn’t make time for. We’ve got some prompts lined up, but feel free to interpret them as loosely as you like – we all know play stops being fun when there are too many rules involved! And remember (and I’m talking to myself more than anyone here) that the entire purpose is the playing – so as long as you’ve done that, you’ve achieved the objective. Even if you hate the result.

Each week there will be two opposite directions to focus your creative play and a suggestion to explore something, like a technique or subject. You can use the prompt literally or make it your own. This is just the starting point and something to get you excited about creating… there are no rules, it’s just about play.

With each weekly project you’re welcome to explore one of the topics or both… you can stick to one if it’s familiar to you and you’d like to dive into deeper into that theme or you can go with the opposite one, where you can experiment in a different area and perhaps discover a different way of playing. You can even try both! It’s entirely up to you.

There’s no imperative to share what you create – it’s fine even if you immediately delete it – but if you do happen to make something you love, then of course, we’d like to see that too.
You can share anywhere on social media with the tag #HurrayForPlay (that’s the British spelling, to avoid any confusion ?). Or you could blog it, tweet it, throw it up on Instagram Stories, print it and send it to your best friend as a postcard… whatever feels good for you!

And if you have any friends who you think would enjoy joining in, then send them on over.

We’ll announce each week’s prompt on our channels, but as we all know in these algorithm-obsessed times, there’s no guarantee you’ll get to see it! So we’re also going to send out reminders via email.

If you’d like to get them – once a week, with a little bit of inspiration included to get you started – just stick your details in the box below.

This week’s theme

Week one is playing with Colour and/or Neutrals.

We’re often drawn to a particular colour palette in our work. Use this week to play with photographing colours you love or dip your toes into a different spectrum of tones.

It’s also the perfect excuse to play with props –  they’re often the easiest way to control the colour palette in any scene, and as Philippa showed me when we recorded her podcast episode, there’s always fun stuff to be found via ‘domestic foraging’.

Will you be joining in? Any questions? And which side of the prompt are you most drawn to on instinct?


  • Jasmina Haskovic

  • May 03, 2017

Do we post for this project every day or once per a week? Sorry I missed this info. Thanks

  • Julie Søndergaard

  • May 03, 2017

I am definitely most drawn to neutrals, but somewhat my reality is nothing like my aesthetic mind. My mind loves neutrals but my world is so colourful, so I will try focus on the neutrals, definitely!

  • Keri Anderson

  • May 03, 2017

This is perfect! I’m drawn to colours more – not bright but vibrant and natural. Thank you for the inspiration!

  • Wendy @ The Art Of "Why Not?"

  • May 02, 2017

This sounds great – I’m excited to participate. At first I was instinctively drawn to the colour part, then I read the neutrals part, so who knows what I’ll end up with! 🙂

  • Me, You and Magoo

  • May 01, 2017

Sounds like a great idea, it’s always good to step out of your comfort zone creatively. Looking forward to seeing everyone’s photos…

  • somersetness

  • May 01, 2017

I love this idea, and particularly that there is no imperative to share! I am naturally very drawn to neutrals, so trying to embrace some colour will be a good challenge and change of direction for me 🙂

  • Maria Fynsk Norup

  • May 01, 2017

Brilliant! Yay for playtime ???

  • Miranda | Miranda's Notebook

  • May 01, 2017

What a wonderful idea! I’m definitely up for more fun on IG 🙂 Just signed up, and I can’t wait to see all the photos from this project! xxx

  • Annabel Wyatt

  • May 01, 2017

This is so good! I make art and the bots and dutty tactics (reposting the same photos, follow and unfollow and one emoji comments) with Instagram artists is so brasen it’s embarrassing! xx

  • melanie.sylvia

  • May 01, 2017

this sounds fun! im for sure most drawn to neutrals. so…i might try playing with colour instead. 🙂

  • Katherina Wainwright

  • May 01, 2017

This is great Sara! Your podcast with Xanthe got me all geared up, then I couldn’t think of a project so this is the perfect start to a project! I can’t wait to see everyone’s results!!

  • KGP

  • May 01, 2017

Ohhh…this sounds fun! I”ll be interested to see how everyone interprets this challenge. Spring seems like the perfect time to experiment with colors too.

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