It’s a big day for me today. After months of work and years of planning, my signature e-course, The Insta Retreat – a six week course for creatives is opening its doors! Yippee!

Because I spend a lot of time arguing with my inner critic (‘but instagram courses already exist!’ /  “YES but mine will say all the things the rest deliberately leave out!”), I have a big mental list of reasons why this was the right thing for me to do. I thought I’d share it, in case your inner critic is the noisy sort too, or for anyone wondering ‘should I create an e-course too?’.

  1. I have a lot to say. You might have noticed this if you read my Instagram blog posts – I have a whole head full of hacks, tips, logic and processes that I know aren’t being shared anywhere else. I read what other people are saying; I’ve seen other people’s courses. Nobody is sharing this stuff, so I feel like I should!
  2. I was repeating myself a lot. In sessions with clients I began to find myself covering the same ground again and again, regardless of their industry or the purpose of their account. It made me realise that pretty much everyone would benefit from having this information, and learning how to apply it.
  3. I don’t have enough time. My mentoring programme is really over-subscribed which is great for me, but rubbish for the people who need help. I hate telling people I can’t help them – especially when I know exactly what they need to do!
  4. You’re not alone. Feeling helpless or miserable about your Instagram; left behind or afraid. Feeling like this could really be for you if you could just figure out how it all works. Feeling overwhelmed by all the shoulds and coulds of it all. I’ve been there, my mentoring clients have been there, and I wanted to find a way to bring us all together to share.
  5. I want financial freedom. While sponsored content opportunities can be a lot of fun & a great source of income, they are essentially other brands selling through me. It makes far more sense to me for me to sell my own things because not only do I get to reap the benefits, but I can create things that I know you’ll really love and use.
  6. Instagram is for everyone – not just skinny blonde girls in bikinis, not just the under 30s, not just people with a heap of flowers on their table. I fell in love with Instagram because of the huge variety of people and content and am passionate about bringing other people into that world.
  7. I’d already planned it all out nearly two years ago, when the thought first came to me. I had a whole wall full of post-its, and then I lost my nerve, realised that while my theory knowledge was awesome, my understanding of what people were struggling with was not. I needed to mentor and lecture and teach in order to get a better understanding of what to include in order to create a course that would solve the problems we’re actually experiencing. 
  8. I finally feel ready. I know I have the content, I know I understand the problem, and I know how to help people get results. I’m still scared and flailing and slightly baffled by some of the e-learning software, but I’m ready to put my name to this and share with you the kickass, game-changing Instagram course I’ve been dreaming about. And it feels brilliant! ?

You can read more about my course and sign up for the first class right here on our custom-built platformSign-ups will be open for just one week, and space is limited, so if you’re thinking about joining in then head over now to grab your slot!

& if you read this blog, if you like my Instagram posts or random Twitter posts, please know I love you. You make all of this possible for me and I can’t say thank you enough x

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  • tlovertonet

  • January 12, 2024

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  • จู๊ดสนวิเวอร์พูล

  • March 02, 2023

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  • vorbelutrioperbir

  • February 01, 2023

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  • zoritoler imol

  • January 28, 2023

I’m impressed, I must say. Actually hardly ever do I encounter a blog that’s each educative and entertaining, and let me let you know, you’ve gotten hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are talking intelligently about. I’m very joyful that I stumbled across this in my seek for something relating to this.

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  • Stephanie Sadler

  • November 04, 2016

This is brilliant! I was hoping to sign up this time but too much going on at the moment. Maybe the next one when I can give it a bit more focus – how much is it, btw?

  • Samantha Burgess

  • November 01, 2016

Many congratulations, launching something you’ve been dreaming about is such a great feeling. So excited to be a part of your first group!

  • Hannah Straughan

  • November 01, 2016

Congratulations on the launch of your course, Sara! So exciting ? Xx

  • ↠ ᴊᴇɴɴɪғᴇʀ ↞

  • November 01, 2016

I so hope to be able to afford your course one day. I love everything you do! Best of luck to all those taking your course.

  • Paula Solar

  • November 01, 2016

I hope the course will be available later in time, or that it will succeed (I have no doubt that it will) so probably you will think about a second edition so I can join. I can’t afford it right now but my situation will change in the next few months. I don’t have anything to promote, I just love photography and instagram is one of my favourite social networks to share this love with other people.

Congratulations and good luck to you and your pupils. I’m dying to see what will come out of this. Keep the good work you people!


  • Julia Williams

  • November 01, 2016

Eep! Congrats lovely!! Excited for you and excited for me to be in your first cohort! 🙂 x

  • Sarah Von Bargen

  • November 01, 2016

So excited for you! <3

  • Peta

  • November 01, 2016

Congratulations lovely! This is so exciting, well done on making it all happen. Wishing you every success with this e-course, I’m sure it’ll be fantastic!

  • Jessica

  • November 01, 2016

I can’t wait to do this course when you do the next session! I know it will be amazing and it’s not down to the ‘tricks and hacks’ it’s your natural ability to share your craft. All the best for the first course, look forward to joining you on the next! Xx

  • Ollyvia Laura

  • November 01, 2016



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