James Melia Photographer | www.jamesmelia.com

Grass against bare legs, the wind in my hair, a scattering of birds overhead. The flowers that bloom here are strange and hardy – tufts of tiny white fluff that cling to their stems through August, giving way to a sea of purple heather by September. 

These photographs, shot by Jo and James Melia on our shared Yorkshire landscape, are my answer to ‘what the good life means to me’. But let’s rewind a little bit.

James Melia Photographer | www.jamesmelia.com

A couple of weeks back, sitting with Nadia from Nadinoo in a cafe in Haworth, we came up with the idea to send one of her dresses a-travelling. We wanted to send it to some of our favourite online creative-types, for them to style & share in their own individual way.

I immediately knew it had to be this pinafore, based on Nadia’s favourite denim work apron, which is so versatile and easy-peasy to wear. But there was another reason, too, that’s a little harder to explain.

PicMonkey Collage

Nadia describes this latest range as  ‘a collection inspired by the English countryside, allowing us to relax into a slower pace… to appreciate all that is good in life‘. Talking about the changes in her life after the birth of her daughter (Lula, her little one, and Orla, shared a due date back in 2013!), she wrote,

“Clothing now needs to fit in with my everyday life as a working mother and all the glamorous demands that brings. Although comfort, smart and simple are high on my wish list I’m certainly not ready to slip away from the fun side of fashion all together. I still lust after bold prints, vibrant colours, quality fabrications and originality in design, and see no reason why all these can not come together to create an exciting alternative to what is available.”

Sounds familiar, right?


PicMonkey Collage2

& then there were her words about wearing that apron all the time. It’s funny – I’ve heard this before, from several other women: from Helen, who wears hers to draw and paint her children’s books. From Fiona, who needs pockets and sturdy fabrics for her floristry work. From all of us on Instagram who fawn over linen and denim aprons on each others feeds, because they’re so practical and pretty and somehow, totally representative of the good things we do when we wear them.

It just all seemed to fit.

So the good life dress it was. Like a happy chain-letter, this little number will be visiting a host of brilliant, talented instagrammers, bloggers and online creatives, who will each be sharing their time with it in their own special way.


I don’t want to give too much away, but let’s just say that if you’re on Instagram, you’re likely to see it popping up on some of your favourite accounts.

We’re calling it The Good Life Dress Travels – or #thegoodlifedresstravels, for hashtag purposes.

I’m so excited to see how different women style and show this little pinafore, and I love that the hashtag will gradually become a collection of all of these dress-driven adventures. I like the idea of us each making our mark on it, too, as the raw denim ages with every wash, wear, and mailing.

I hope you’ll enjoy following along, and maybe get some inspiration for your own good life. And if you’d like to join in, Nadia is offering followers £15 off anything from The Good Life collection with code thegoodlife.

Happy travelling, little dress! I miss you already! 😉

Photography by the obscenely talented James and Jo Melia Photography. These guys are a dream x


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  • zoritoler imol

  • January 06, 2023

Hello. splendid job. I did not expect this. This is a remarkable story. Thanks!

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  • Belinda Love Lee

  • February 06, 2016

Eek it’s just arrived with me! And I’m having a good old read again over all of them, I just love it!

  • Zoë Power

  • August 20, 2015

What gorgeous photos, beautifully processed – love the tones. And what a fabulous idea. I wonder where it’s going next?….

  • Sara Tasker

  • August 17, 2015

Thank you lovely Julia – it means a lot! I’m already impatient to see it’s next incarnation!

  • Sara Tasker

  • August 17, 2015

Thanks Rach – it feels like such a lovely and exciting project, I’m really looking forward to watching it unfold

  • Sara Tasker

  • August 17, 2015

Oh yes! That would be brilliant – and people could be asked to style it only with other charity shop items or similar. You should do it!! x

  • Sara Tasker

  • August 17, 2015

Oh, the highest of praise from an opinion I value so much. Thank you Emma! x

  • Sara Tasker

  • August 17, 2015

Thanks Melanie! Though I obvs can’t take much of the credit. I’m genuinely really excited to watch this project unfold 🙂

  • Melanie

  • August 16, 2015

Such beautiful photos and a lovely idea. Look forward to seeing the dress on it’s little adventure. Xx

  • Emma Harris

  • August 15, 2015

The idea is perfect, the dress is perfect, the words are perfect, and those photos are stunning. I can’t wait to watch it travel x

  • Rachael Smith

  • August 15, 2015

What a beautiful dress and lovely idea! I look forward to seeing its travels! Now to head over to that shop…

  • Julia Smith

  • August 15, 2015

Such beautiful photographs Sara, and a lovely project! I’m looking forward to seeing it’s journey xx

  • Anne-Marie Mackin

  • August 15, 2015

Great idea. Ive always fancied doing something like that with items from charity shops.

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